We all need new leads, new customers, and a regular fresh market. These are simple ingredients in the recipe for business success, so why is it so hard to get a handle on Instagram. Otherwise known as the Gram, it is a leading social media platform that can give you a whole load of exposure for your business and products. It’s all about acquisition, and while there are loads of different ways to do this, I have a few top methods up my sleeve. Keep reading and find out for yourself.
What Makes Instagram So Good?
It’s one of the Big Three (Facebook, Twitter, and Instagram), which makes it vital for social interaction and marketing. It may only be the third largest in terms of active users, but its presence and influence are so much bigger than that. It’s all about visual content, and customers love to see the products and services that they can buy. Let me take you through some of the top statistics:
– There are one billion active users; think of all the customers
– The gender distribution is exceptionally balanced with 39% women and 30% men
– The majority of users are under 30; perfect for capturing a younger audience
– They have an above-average active user base, which is great for selling and engagement
– The marketing opportunities are huge, with 71% of users buying from ads they have seen
Top Acquisition Tactics
“There are loads of great acquisition tactics, but there are three that really stand out from the crowd” says Andrea D’Ottavio from vagabondceo.com, CEO of Webing – the first ever growth marketing agency to become 100% location-independent back in 2008.
I’m going to take you through each of these Instagram features so that you can take full advantage of everything they have to offer you and your business.
These are fantastic, and you should update them at least once a day to keep your customers engaged and updated. If you have 10k followers, you can add links to your stories, which means more traffic to your website and potentially better sales. Creating story sequences is one of the best ways forward, where you insert polls, let them see the results, and link them to the website. You can also share customer photos and give people shout-outs effectively.
More businesses need to take advantage of this, and you can be one of them. People like long videos, and IGTV is a way of competing with websites like YouTube. Typically, these longer videos on the Gram receive 10 times the engagement of a regular post, so they are well worth it. Sharing them in the newsfeed and in your stories can gain you new followers and boost visibility.
People like shout-outs, and they are really good for business. Usually, you will receive one from an influencer that likes your products or a happy customer. However, you may also get one in return if you give them to carefully selected accounts. It looks good on you to be handing out shout-outs to others, and it gives your follower count a bit of a boost. Quick and effective, they take the least amount of time with a good return rate.
I feel like I will never be able to say this enough; use influencers. They are social proof of your business, and they can help spread the word about what you do and why they love you. Usually, this involves giving them free products in exchange for pictures of them using it with a review. All of this is posted on Instagram alongside a tag/shout-out for all of their followers to see. For even better success rates, you can include a discount code for their followers to use on your website.
There is something important to remember, however. The Federal Trade Commission has a vital rule that you must adhere to. The influencer must let their followers know that it was a free gift in exchange for a review. You will find that this does not really impact the way people feel about the post, but it is your duty to ensure that the influencer does say that the items were given to them.
What about finding influencers? If you want to find influencers, consider using a tool like HYPR. HYPR is free for the first 100 searches and helps you find data on over 12 million influencers. It’s a great way to save time as you narrow down the list of influencers that could be right for you. I promise, it saves so much time scrolling through users to find the perfect one.
Boost Your Follower Count
Don’t buy followers. I know there are plenty of articles out there that say you should, but it’s a mistake. While they give you validation and social proof, they are also easily spotted and can reduce your appeal to customers. Instead, you should spend time gathering genuine followers, because those are the ones that are going to improve your engagement rates and keep the likes coming. Here are a few tips to get you started.
Research hashtags and get marketing. Find the perfect and most popular hashtags that relate to your product, and then implement them in your posts. This will help your target market find you, and will also ensure that they are engaged. Ensure the posts are interesting and informative to keep them hooked; combining hashtag work and marketing to create the ultimate selling machine.
Steal from your competitors. Sounds dirty, but we all do it. After all, every business is fighting for survival. Use social media analytics tools like Brand24 for example to find your competitors and see which keywords they are using, as well as how their marketing campaigns are performing. Take this knowledge and use it to target their customers so that you can bring them over to your page. Simple engagement is all you need. Like their photos, comment on them, maybe even drop them a message. It’s the little things that customers love, and they will fall head over heels for this.
I hope this has helped get you started in the world of Instagram Acquisition. It’s not always an easy road, but it is worth it. As the platform continues to grow, it is only a matter of time before it overtakes Facebook and becomes the dominant social media platform. Already leading in marketing and sales, you need to take these tips and keep your business ahead of the competition. Do this, and you are sure to find success.