Exposure is extremely important for start-up businesses as a way to find and connect with new customers, gain a higher conversion rate, boost traffic to your website, and grow your business. However, gaining exposure can be difficult when there is a large amount of competition within the same industry as you, with all of them fighting to be seen and offer value to potential clients. However, if you want to make sure that your law firm finds the exposure that it needs to gain more clients, read on for some top tips.
Brush Up Your Marketing Campaigns
One of the major factors when it comes to getting exposure is brushing up on your marketing campaigns, as these are what drive the connection between you and your clients and allow your company to be seen on a wide range of different platforms. To market your law firm successfully, you should consider multi-channel marketing, which uses a variety of different techniques and formats to present your brand and message to potential clients. Specialist online marketing agencies such as Just Legal Marketing can help you to create marketing campaigns specifically catered for the law industry, including strategies such as content marketing, SEO, and AdWords.
Build Connections with the Media
You can also increase your law firm’s exposure by building connections with the media and press, such as newspapers and magazines. To do this, you should write regular press releases that contain concise information about the latest news and developments in your firm, as well as information about your company. These should be short and factual, allowing journalists to get a clear understanding of the narrative that they can write. You can then send these on to local press offices, who may be able to publish articles centered around these in their next issue, heightening your exposure in your local area.
Attend Local Events
Legal firms can also gain more exposure by attending local events in your town or city, where you will have the opportunity to directly communicate with customers on a face-to-face basis. Not only this, but you will be able to curate a stall where potential clients can find out more about your business and what you can do for them, as well as collect business cards and other leaflets which they can store for when they need a lawyer or legal advice.
Create a Community
Businesses, such as law firms, should also try to create a community around their brand in the hopes that this will engage clients and increase your exposure on platforms such as social media. This allows customers to believe that your company gives them a voice. You can create a community around your brand in many ways, including engaging customers in live chats and video calls, supporting important causes, and cultivating a brand image which is human and relatable through email and blog posts which connect with your client’s interests.
Networking is an important way to gain exposure, and whether you do this online through platforms such as LinkedIn, or at physical networking events, this is a good way to meet potential clients and other businesses. While networking is a great way to make connections with potential clients, especially if you are a B2B law firm, this is also a good method to make connections with other businesses who can create referral and collaboration opportunities.