Social media is one of the most effective tools to market your brand and build relations with media contacts. When social media branding is done correctly, it will help you connect to your target audience as well as journalists and authority sources on major social platforms such as Facebook, Instagram, Twitter, and LinkedIn.
Social media branding is all about consistently using the right methods to connect correctly with your target audience on social media platforms. The purpose is to let the power of social media branding build a significant customer experience so they can not only stay with you but also buy all your products.
Social media branding is a priority for most brands that want to generate long-term business. It is also about defining what you want to do and at the same time attract prospects that are likely to turn into customers.
When you get social branding right, the rest of the sales process becomes more efficient, and you give to your customers a reason to trust you.
Social Media Branding Myths to Avoid
It is essential to get favorable results from your social media efforts, but you also need to know that there are some points that you have to avoid to have positive results.
Myth # 1: Social Media Can Make Your Brand Popular Overnight
Most of the companies that are in social media only focus on getting viral. We know that in that way we can get many people who may like our content, but this will not always happen.
Depending on viral content, it will make your brand not only fall at some point in the process, but it also doesn’t ensure the promotion of your social media. The best thing is that you try to build a real interaction with your audience to obtain better results in social media.
Don’t think about getting fast results; instead, know and understand what makes your branding work and take the time to build a better brand for your customers.
Myth # 2: Being On Everything Is Crucial For Social Media Branding
The important thing is to use your time and social media knowingly so that you ensure a good response from your followers. We can’t deny that it may be tempting to be active on every primary social media website out there, but this may be against you.
Because each social media is different and they have their own way of being. If you put all your effort into one, it doesn’t mean that others need the same.
You must know how to address each person so that people can be interested in the development of your brand. The point is that the brand in social media requires time and work, which we must know how to handle and we don’t want to spend it on efforts that will not work later.
Myth # 3: Hundreds of Thousands of Followers Are Needed To Develop The Brand Through Social Media
Finding success with social media branding starts with your focus and we all know that the creation of a broad audience in social media has its benefits, but it is not necessary to have thousands of followers to increase the recognition of your brand. As a company, the objective you need is to create a better connection with your customers and prospects of success.
Quality is better than quantity. There is no doubt that having more followers is an advantage for your business, but without thousands of followers, they can recognize and like your brand.
Myth # 4: The social media brand is “Set and Forget”
This is far from the truth because one of the essential things in social media is the activity. If you do not interact, this will directly affect the way people see your brand.
Must be active in social media to show the professional side of your branding. The important thing is that people see you as a professional brand that cares about details in every possible way.
Creating a social media plan
No matter what business you are in, you should keep in mind that your followers will only be interested in the personality of your brand and what you will share with them. When someone regularly purchases Amazon products, what they are buying is the brand called Amazon because they know what it means and what they have.
The best thing you can do is offer the best possible product. With this, we will allow you to create a positive relationship between your customers and your brand.
Social media is a way to take the relationship with customers to a more real level, this way no matter your brand is big or small any consumer will be aware of your social media.
There are four key areas that you need to work on to improve your social media plan:
- Your identity: It is essential to know your business to find the success of your brand in social media. The clearer you are about the integrity of your brand, the easier the right message that you want to provide to your audience.
- Your audience: This is the most vital part of having an excellent social media. You need to understand and know your audience like the back of your hand.
If you want your audience to have everything they need, you should look at their problems, wants and needs. Identifying them is essential, for example, to which age group does your audience belong?
- Your content: What you share in social media is your brand image, so it is essential to share good things. The content you share is what defines your marketing campaign in social media.
- Your design: All visual elements make your brand unique. This will be the way your followers perceive your brand in social media.
You must know exactly what you are looking for in your social media. These steps are important:
Build a relationship with customers.
Now that you have your brand use it to carry out anything. Your brand must have something that identifies and differentiates it from others, so it is essential to create a space in your social media explaining what your goals are as a brand, to build trust with your followers.
Focus on building strategic communication with customers. Talking, interacting, participating and taking care of each step of the brand make the difference.
Do not just show your products, maintain a relationship with followers so they can love your brand.
Publish relevant content
Do not publish just because you have a scheme. Keep social media posts relevant, meaningful and simple. Posting very often and without any goal in mind can make your followers get bored with your content.
Make it visual
People like to see new things so when the post includes more images than simple publications is perfect. Add infographics, photographs and other visual images to the post and take advantage of each of the social media that specialize in this type of content. For example, Instagram, Pinterest, and Tumblr.
How to succeed with an inbound marketing campaign
Inbound marketing tends to attract customers already curious about the content of your brand so that you will begin to build a relationship with them and guide them through their experience with you and your brand.
What steps do you need to take to create a successful inbound marketing campaign?
You must direct the attention of each of your customers to all the products of your brand and ensure you measure the success you obtain from these profits by effectively using the tools to connect with new customers and potential customers.
These steps will help you create a successful inbound marketing campaign:
- Establish the goal of the Inbound Marketing Campaign
You must start defining each of your goals, so you can know what position your brand is in. If you don’t reach an objective, it is likely that when you carry out a marketing campaign, you will not succeed.
Succeed in each of your results makes strategic communication.
- Define your audience and Buyer Personas
Now that you know what you want to achieve with your brand, you can define the audience for which your new marketing campaign is going.
Create a different campaign for your fixed customers and new customers. In this way, you will make your products have the attention of both customers, so you must adjust your campaign correctly.
- Continue the conversation
Once you have established contact, be sure to continue the interaction. It is not enough to send an email.
Don’t scare them with the same strategic communication; try to communicate so that the client wants to share their concerns with your brand.
- Measure your campaign
We are in an essential step of any inbound marketing campaign, but it is also one of the most misunderstood.
To determine if your campaign was successful, you need to use metrics. There are many methods that you can choose, even each of the social media have their own statistics meter, so you should make sure to measure the correct ones for your campaign.
If your goal is customer registrations, measuring website traffic will not tell you how well the campaign is working.
There are many smaller steps involved in executing a successful incoming marketing campaign. However, if you follow these broad steps, you will be well on your way to Inbound marketing success.
Active social listening
If we do not listen to what our audience wants, we will not be able to connect with them. Just as in our personal lives, it is also useful when we want to approach our followers in social media.
Many times when it comes to our clients, we try to guess, but not listen to what they think about our brand. We’re only making tactical moves, not strategic ones.
So, you should ask yourself these questions frequently:
- Who is your audience?
- How do they feel about not just your organization, but topics related to what you do?
- What do they really want and how can you connect with them more effectively?
- Which topics and trends are the customers passionate enough about to discuss online?
If these are questions you have asked before, activate social listening is for you.
What is active social listening?
Active social listening is an analysis referring to the conversations and trends that occur not only around your brand but also throughout the industry to which it is for.
The use of that knowledge can help you make better marketing decisions. The goal of active social listening is to help you understand what people think when they are mentioning your brand.
How to get set up for social media listening
Before digging into the subject, you should think about what you would like to hear about your brand in your social media.
For this, you can help specific keywords and important topics used by all social media to monitor your brand:
- Your brand name and handles
- Your product name (s), including common misspellings
- Your competitors’ brand names, product names, and handles
- Your slogan and those of your competitors
- Names of key people in your company and your competitors’ companies (your CEO, spokesperson, etc.)
- Campaign names or keywords
- Your branded hashtags and those of your competitors
- Unbranded hashtags related to your industry