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PR firms in Chicago, IL

PR firms in Chicago: how to choose

pr-firms-chicagoWhat to expect from a PR firm in Chicago? A lot of times when people think about public relations, the first thing that comes to their mind is a publicist, someone who gets your news in the news and that is able to put your brand on TV. Whatever your dream media placement is, the commune thinking is that a PR agency can help you achieve that. However, that is only part of what a PR professional or firm does. When you’re thinking of a PR firm, you should also think of someone who can come alongside your brand as a strategic partner. PR in Chicago is also about conveying your message to your target audiences and stakeholders, analyzing the competition for you, and providing you with suggestions. A PR firm is a big thinker of your brand, and it decides how you want to be perceived within the media space and industry, elevating you as a tough leader. The tools they normally use to achieve this is writing news releases article and writing blog contents.
There’s a lot that PR firm can do for your brand. But a lot is about being strategic and being focused on your goals as an organization, and on how you want to be portrayed to the public. A PR professional can do everything from social media to blogging, working with your team on newsletters, automating your marketing campaigns, and create a communication strategy.

A PR firm should work with you in identifying your target audiences, figuring out what publications they like to read, what TV programs they like to watch, and of course what type of websites engage them the most. So when you think of PR you should think of a communication strategy. You should not expect from a PR firm to create billboards, writing stories for reporters, or get anyhow engaged with paid advertising. This is probably what really differentiates a PR firm from a marketing agency. PR firms are involved with earned media and reputation, while marketing agencies are the one involved with paid media and advertising.

Before you make your choice about a PR firm, think about your needs and goals.
Goals could be something like becoming a New York Times bestselling author, or getting more business. Whatever your goals are, you want to make sure that they are clearly outlined, because this will help you later to find the right PR firms. Also, you should think about your needs, such as having a higher exposure on TV or maybe get seen more often on editorials. Every PR firm is different and each of them may have different strengths. So you want to make sure that your goals and needs a very clearly outlined before you even think about hiring a PR agency.

List of Public Relations firms in Chicago

Partnering with the right PR agency can be absolutely fantastic for your business; if you get the right one it can really transform the amount of media coverage you’re getting and have an incredible effect on your entire brand. But, if you’re not a PR person, and you have no experience with PR industry, choosing a PR agency can be very difficult.

There are four broad criteria that you should consider when you come to choose a PR agency to partner with:
1. find a PR agency who represented other people in your sector and look how well they have done for those other businesses. Working with a specialist or an agency that understands the issues of your sector and the challenges you face, it is going to give you much better results.</p>
2. speak to other clients of the agencies who are on your short list and ask them what their experience has been and how they’ve gone. Ask the agency to supply you with referrals, if that is a good agency, there will be very happy to supply those.
3. avoid cheap services because too often cheap agencies provide a low-quality service. Get a range of prices, but go for the agency that you think has given you a fair quotation and that you feel can provide good results.
4. look at this as a long-term partnership, so choose a PR firm that can bring value to your business, that can come up with creative campaigns, and that can well communicate your vision to your target audience.

Top 10 PR Firms in Chicago

 ACM PR
 Carol Fox and Associates
 Flavor Public Relations
 Front and Social
 Julie Darling
 Meltwater Group
 Motion PR
 PReturn
 Walker Sands Communications
 Winger Marketing

Happening now in Chicago

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Top Media Outlets in Chicago

MEDIA OUTLET WEBSITE LOCATION MEDIA TYPE
M&A Chicago groupbrm.com US Journal
Chicago Magazine chicagomag.com Chicago, Illinois, US Magazine
Chicago Parent chicagoparent.com Oak Park, Illinois, US Magazine
Chicago Social Brides chicagobridemagazine.com Chicago, Illinois, US Magazine
Eureka Chicago Magazine eurekachicago.com Chicago, Illinois, US Magazine
Golf Chicago Magazine golfchicagomagazine.com Joliet, Illinois, US Magazine
Modern Luxury Interiors Chicago modernluxury.com Chicago, Illinois, US Magazine
Modern Luxury Men’s Book Chicago modernluxury.com Chicago, Illinois, US Magazine
The University of Chicago Magazine mag.uchicago.edu Chicago, Illinois, US Magazine
This Week in Chicago keymagazinechicago.com Chicago, Iowa, US Magazine
Time Out Chicago timeoutchicago.com Chicago, Illinois, US Magazine
Chicago Union Teacher ctunet.com Chicago, Illinois, US Newsletter
Chicago Business Journal bizjournals.com Charlotte, North Carolina, US Newspaper
Chicago Citizen thechicagocitizen.com Chicago, Illinois, US Newspaper
Chicago Defender chicagodefender.com Chicago, Illinois, US Newspaper
Chicago Jewish News chicagojewishnews.com Illinois, US Newspaper
Chicago Law Bulletin chicagolawbulletin.com Chicago, Illinois, US Newspaper
Chicago Maroon chicagomaroon.com Chicago, Illinois, US Newspaper
Chicago Reader chicagoreader.com Chicago, Illinois, US Newspaper
Chicago Ridge Citizen southwestmessengerpress.com Illinois, US Newspaper
Chicago Shimpo chicagoshimpo.com Arlington Heights, Illinois, US Newspaper
Chicago Southwest News-Herald swnewsherald.com Chicago, Illinois, US Newspaper
Chicago Sun-Times chicago.suntimes.com Chicago, Illinois, US Newspaper
Chicago Tribune chicagotribune.com Chicago, Illinois, US Newspaper
Crain’s Chicago Business chicagobusiness.com Chicago, Illinois, US Newspaper
Daily Herald (Chicago, IL) dailyherald.com Arlington Heights, Illinois, US Newspaper
El Chicago Hispano elchicagohispano.com Chicago, Illinois, US Newspaper
La Prensa de Chicago www.laprensaus.com Chicago, Illinois, US Newspaper
RedEye Chicago redeyechicago.com Chicago, Illinois, US Newspaper
The Chicago Crusader chicagocrusader.com Chicago, Illinois, US Newspaper
The Chicago Reporter chicagoreporter.com Chicago, Illinois, US Newspaper
West Chicago Suburban Life mysuburbanlife.com Illinois, US Newspaper
Built In Chicago builtinchicago.org Chicago, Illinois, US Online/Digital
Chicago Golf Report www.chicagogolfreport.com Chicago, Illinois, US Online/Digital
Chicago Inno chicagoinno.streetwise.co Chicago, Illinois, US Online/Digital
WBBM-AM (Chicago, IL) chicago.cbslocal.com Chicago, Illinois, US Radio
WBBM-FM (Chicago, IL) chicago.cbslocal.com Chicago, Illinois, US Radio
WBEZ-FM (Chicago, IL) wbez.org Chicago, Illinois, US Radio
WEBG-FM (Chicago, IL) big955chicago.iheart.com Chicago, Illinois, US Radio
WFMT-FM (Chicago, IL) wfmt.com Chicago, Illinois, US Radio
WGCI-FM (Chicago, IL) wgci.iheart.com Chicago, Illinois, US Radio
WGRB-AM (Chicago, IL) inspiration1390.iheart.com Chicago, Illinois, US Radio
WJMK-FM (Chicago, IL) khitschicago.cbslocal.com Chicago, Illinois, US Radio
WKQX-FM (Chicago, IL) 101wkqx.com Chicago, Illinois, US Radio
WKSC-FM (Chicago, IL) 1035kissfm.iheart.com Chicago, Illinois, US Radio
WLIT-FM (Chicago, IL) 939myfm.iheart.com Chicago, Illinois, US Radio
WLS-AM (Chicago, IL) wlsam.com Chicago, Illinois, US Radio
WLS-FM (Chicago, IL) 947wls.com Chicago, Illinois, US Radio
WLUP-FM (Chicago, IL) wlup.com Chicago, Illinois, US Radio
WMBI-FM (Chicago, IL) moodyradiochicago.fm Chicago, Illinois, US Radio
WMVP-AM (Chicago, IL) espn.go.com Chicago, Illinois, US Radio
WRME-FM (Chicago, IL) metv.fm Chicago, Illinois, US Radio
WSCR-AM (Chicago, IL) chicago.cbslocal.com New York, New York, US Radio
WSHE-FM (Chicago, IL) wshechicago.com Chicago, Illinois, US Radio
WTMX-FM (Chicago, IL) wtmx.com Chicago, Illinois, US Radio
WUSN-FM (Chicago, IL) us995.cbslocal.com Chicago, Illinois, US Radio
WVAZ-FM (Chicago, IL) v103.iheart.com Chicago, Illinois, US Radio
WVON-AM (Chicago, IL) wvon.com Chicago, Illinois, US Radio
WXRT-FM (Chicago, IL) wxrt.cbslocal.com Chicago, Illinois, US Radio
WYRB-FM (Chicago, IL) 1063chicago.com Chicago, Illinois, US Radio
WBBM-TV (Chicago, IL) chicago.cbslocal.com Chicago, Illinois, US Television
WCIU-TV (Chicago, IL) wciu.com Chicago, Illinois, US Television
WCPX-TV (Chicago, IL) iontelevision.com Chicago, Illinois, US Television
WFLD-TV (Chicago, IL) fox32chicago.com Chicago, Illinois, US Television
WGBO-TV (Chicago, IL) chicago.univision.com Chicago, Illinois, US Television
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