PR Firms in Huntsville, AL

If you are a company looking for strengthening your Public Relations, you have come to the right place!

Here some pieces of advice to get started on the right foot:

1. Make sure your news is newsworthy. Unfortunately what is interesting to you might not be interesting to other people. You want to make sure that what you pitch is timely topical and relevant to reporters. If you have old news, such as something that already happened a long time ago, it is likely that journalist will not be covering it. Always be aware of what is trendy on the news, find out what reporters are mostly interested too, and find ways that you pitch something that is relevant to a large audience.

2. Your story should be relevant.

You should avoid pitching a story to a journalist that is not directly involved with your industry. You want to pitch your story to someone assigned to do media coverage for that specific topic. One good thing is to track the journalist behind the new in Google, Twitter, and Yahoo. See who’s covering these stories, and then contact them with a good story.

3. Promise something.

At the end of the day, you are actually helping out a reporter. You are providing useful information for them to complete their job. All you need to do is to promise something that for online publications is most of the time traffic. You can research online those topics that are popular, and then come up with a story that covers that topic, promising the journalist that you can bring them that much traffic. Your selling argument on there is that your news or article can help them boosting SEO thus you are just helping each other out.