Deep Aero wanted to get people to know about their revolutionary system and make a name for themselves. One of the difficulties that Deep Aero facing is being a new ICO, unknown to the world. Even though they had a website, they need it more traffic and engagement; they were present, but no one was looking out for them.
It can be an intense battle for ICOs when you are competing with other similar concepts, and for them, brand awareness comes often as a challenge.
We immediately thought that the best way to do it was leveraging virality, best if utilizing a visual material that would catch attention.