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Kora – The TechCrunch effect: $4m ICO Pre-Sale Sold Out

Founded by CEO Dickson Nsofor in 2017, Kora operates on the premise that blockchain can be leveraged to provide financing to underserved consumers.

“The Kora Network will be a public blockchain that provides the tools needed to build a self-sustaining, community-owned ecosystem for circulating and accumulating capital within a community”.
Source

challenge

Kora approached GoodNoon two months ahead of their ICO Token pre-sale. Their main goal was to add credibility to their project through high authority publications. Mentions and features in leading publications seemed to us the most logical solution.

We managed to have the client published in top world publications, achieving the goal and helping share the brand benefits.

Some of the publications included:

  • HuffingtonPost;
  • Yahoo Finance;
  • Investing.com;
  • Forbes;
  • CoinGecko;
  • etc.

solution

features3

Of particular interest is the fact that coming near the pre-sale date, we managed to feature Kora in TechCrunch. The portal receives an estimate of  9.6 million visits per day by the numerous articles and updates they deliver to their public. Our publication received almost 700 users in one day.

All this exposure generated by those statements has considerably helped Kora in reaching the 16.67% hard cap, thus over $4M.

 

kora-techcrunch

results

By the numbers, the effort:

 – Real contribution in Kora’s crowdfunding campaign, estimated to over $500k
 – 1.200% estimated ROI
– 40% lift in brand recall
– 20% more brand mentions reported by Brand24
– 60 links secured over six months

Screenshot taken during Kora’s pre-sale campaign on April 14, with the pre-sale token strongly influenced by our PR contribution.

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