Marketing & PR Review
ICOVO is the world’s first and only ICO platform that can actualize healthy ICOs. The core of its service is the DAICOVO smart contract, which is based on the concept of DAICO, which was advocated by Ethereum co-founder Vitalik Buterin in January 2018. Each country’s government is advancing regulation in order to create a healthy environment for ICOs, but this is difficult to achieve for borderless ICOs using only centralized regulation. We will solve fraud and decrease in project motivation – the problems raised by ICOs – through the decentralized approach of DAICO.
MAIN METRICS OVERVIEW
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PR & CREDIBILITY
PR and credibility Score: 1/5
The ICOVO project has a regular marketing base – almost 1.700 backlinks regarding SEO metrics – however deficient PR management.
With a domain authority of 31/100 – a relatively normal score considered that ICO websites are normally newly built and domains have a short history – and a substantial number of backlinks currently, slightly above 15.000. The ICOVO project has an excellent rank in Google by keyword. The bounce rate is above 80%, with an average time of 1 minute on the site, there is not enough interesting content within the organic backlinks. From a PR point of view, the section “seen on” of their website report a few sites, that however don’t have a very high authority on the web. that mention the project, but they have been placed in high ranking sites such cointelegraph.com which lead to deficient PR management.
As already mentioned in the overall analysis of the project, ICOVO has a functioning marketing approach that has not been consistent in time besides the referral links concerning SEO and Social Media. Indeed, although the project has many referral backlinks and good domain metrics with a high positioning, the site seems to be SEO optimized, thus it is not ranking at all for relevant project-related keywords but only by name. By looking at the traffic sources we see that direct traffic leads the website traffic, with minimal margins for SEO but highly visible through Social Media implementations, they have very few publications within the day but a high level of visibility through Facebook and Twitter.
In the work score for PR is only 10 out 100 for this project. Even though the site reports referral links as mentioned, there are not enough quality organic posts that lead to traffic into the main website, there are not enough publications mentioning this project to provide strong credibility making the trust flow 18 out of 100. By looking at the backlinks report, we see an increase of backlinks in the previous month as the pre-sale started from September until 8th of October, 2018.
Social networks have been a critical factor in their relationship with ICO´s that realize the limitless potential they represent, to obtain financial resources that allow more significant development to their companies, in addition to financing new technology projects.
In the case of ICOVO, we have not seen current running ads data on this section provided by a visual presence on the Google’s Display Network including the number of ads and publishers, text and media ads samples, and promoted the landing page of the project.
ICOVO has a high presence on the Twitter platform with 14,973 followers, they have been successful gaining visibility on the pre-sale on their project before the main crowd-sale starts the November 1st of 2018 until the 30th of November, 2018.
When it comes to Facebook, besides not being able to run ads promoting the ICO due to regulations they have 14,676 followers where they exhibit job promoting the pre-sale and the updates on the ICO with high quality such as the case of Medium, and reliable knowledge to their community.
They have created a Reddit with 1.391 subscribers and a Medium platform with several publications mostly targeted in Japanese with 572 followers they publish in their main language (Japanese) that are their main target within investors.
Social Media and Influencers have been a common practice in modern days, but still can be a complicated process for advertisers when creating their campaigns from scratch as for influencers wanting to make a profit out of their content. It is recommended the selection of the best influencer as possible depending on the goals for the campaign, set the price for these services making sure that is a secure transaction, non-compliance with the executed agreements, fraud, lack of control and unreliable analytic instruments create challenging ROI determination. This imbalance gives the significant advertising possibilities to GoodNoon that will help you reach the top social media celebrities according to the ICO´s niche outside Asia.
- More PR Publications with higher authority.
- Consider an Influencer Program in America-Europe.