Marketing & PR Review
BX is a global peer-to-peer betting exchange, where users can create or join public and private betting markets by using the BX crypto token. With the implementation of the blockchain power of the Ethereum smart contract technology, BX can cut out the middleman and give its users full control over their funds and betting transactions at all times. The BX ecosystem is secure, tamper-proof, trustless and completely transparent.
MAIN METRICS OVERVIEW
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PR & CREDIBILITY
PR and credibility Score: 1/5
The BX.Bet project has a very regular marketing base – regarding SEO metrics and have no serious PR efforts, and low visibility and interaction on Social Media.
With a domain authority of 31/100 – a relatively normal score considered that ICO websites are normally newly built and domains have a short history – and a work in progress backlinks building, the site currently has above 5.000. The BX.Bet project does not have high traffic, and very little organic visibility. The bounce rate is above
75%, with an average time of 2 minutes on the site, there is not enough interesting content within the organic backlinks. From a PR point of view, the section “seen on” of their website report a few sites, that however don’t have a very high authority on the web. that mentions the project, but they have been placed in only one high ranking site such bitcointalk.org which lead to deficient PR management.
As already mentioned in the overall analysis of the project, the marketing plan has not been implemented consistently, particularly regarding SEO and PR involvement. The project has not enough backlinks for a good domain metric as the site doesn’t seem to be SEO optimized. By looking at the traffic sources, we see that direct traffic leads the website and has recently dropped in the Alexa ranking. In Social media – they do not have the same level of interaction and visibility as other ICO developers.
The work score for PR is only 1 out of 5 for this project. The site reports not enough publications mentioning this project to provide strong credibility. By looking at the backlinks report, we see publications such as Medium and Bitcointalk.com mentioning the project; the rest of PR approaches are from not well know sites leading to the Alexa ranking decrease.
In the case of BX.Bet, we have not seen current running ads data on this section provided by a visual presence on the Google’s Display Network.
BX.Bet has a normal presence on Twitter with 1.962 followers, they publish one time a day and a major part of social traffic comes from this social platform.
When it comes to Facebook, besides not being able to run ads promoting the ICO due to regulations they have 1,601 followers where they exhibit their latest news and updates to their community.
They have created a Reddit and a Medium platform with only 5 publications, they have not dedicated enough time to these social platforms.
It is recommended that the selection of the best marketing plan according to their goals for the campaign, set the price for these services making sure that is a secure transaction with significant advertising possibilities, GoodNoon will help you reach the top social media channels according to the ICOs gambling niche.
- A bounty program.
- Advertise in Social Media
- More PR publications.
- Consider an influencer program.