ICO marketing is the art of putting resources in place; utilizing them efficiently and managing them effectively, for innovative tactics win you battles – whether it is a war or a business. That being said, running a successful business includes a few crucial components: your product or service, marketing plan, sales strategies and most importantly, the budget.
So when it comes to promoting your business, you may not have copious funds, but that doesn’t mean there aren’t ways you can let people get to know your brand. As an old adage goes – you have to put your money where your mouth is – this is perfectly applicable when you have to utilize your budget prudently. Like every entrepreneur, if you are seeking to market your product or service in a cost-effective manner, this post is for you.
Here is how you can successfully promote your business inexpensively:
Blogging is one of the most cost-effective means of reaching your target audience. It however requires time and skills to write posts that people find relevant and useful, but is worthwhile given that the number of people hitting the internet today. Blogging doesn’t mean you start writing anything, even if it is true to the facts; it has to be effective and engaging. So how to do effective blogging? First off, you should have the ability to connect with your audience. Do a little bit of research pertaining to the subject matter that pretty much resonates with them, and write specifically on those things. Develop a niche since people like reading articles that are well-researched and specific in nature. Once you do that, there are many benefits of blogging: it helps drive traffic to your website and converts it into leads, it establishes authority, and strengthens your brand.
- Social media
With the advent of social media in recent years, there are immense possibilities for businesses to grow and thrive. It isn’t just a tool to get exposure, but it can also give credibility to your brand. Today, Facebook, Twitter, LinkedIn and YouTube are the most effective and budget-friendly social media channels for promoting business. To begin with, you have to set up your profile in each of these platforms, while making sure the profiles include great description, image, keywords, and link to your website. You can create groups, conversations, forums and other engaging activities in these channels, and share helpful information for your audiences. This will not only help you get more customers, but your brand image will be improved for sure.
- Creating business cards that prospects keep
Your business card is a potent tool that performs a variety of functions – projecting your business, showcasing the viability of your brand, and starting valuable referral marketing largely to unknown people. So how to create business cards that work? Well, you should come up with one that your recipients will actually use – say, a good-looking notepad with your contact info and tagline on every page. In this way, custom-designed attractive business cards become an effective tool for you to boost your marketing strategy. They can be referred to almost daily, and to anyone anywhere and any weather.
- Register with local listing services
While starting and establishing your business, local listings services can play a key role because these services attract huge traffic. You can start by registering your business with Google Places, which allows you to be found more easily on Google searches, and you will be visible on Google Maps. Today, the Google search has become personal and displays results that are tailored to your location. It is easy, all you need to do is fill a form and register and wait for confirmation. Another great avenue for local listing is Yahoo! Local, where you can easily register your business and get it promoted. Similarly, Microsoft’s Bing is an effective platform to sign up for.
- Seminars and presentations
An educational seminar, presentation, or workshop is a valuable tool to promote your business and establish your brand, albeit you can cater to your audiences’ needs. A seminar is a low-cost method of ICO marketing, mastering which puts you at a clear double-edged advantage: it automatically positions you as an expert (which helps people trust what you say). Secondly, since it is less invasive, it is easier to promote business. Having said that, how can you use it to your advantage? You have to build relationship with your audiences, give consultations to them and come up with solutions regarding most intricate questions they have in their minds.
SEO marketing is one of the primary hotbeds for promoting your business today. It is an effective means of increasing traffic to your website through search results on search engines, thereby enhancing your visibility. However, you not just should have a user-friendly website, but one that should be visible on top of any search engine. It works locally and globally, and when a person searches for any information, he is more likely to click on results displayed on the first page of any search engine. So, if your website appears on the first page, it results in the creation of trust of customers on your product or service. Thus, SEO is increasingly becoming one of the most affordable and effective sources of marketing.
It wouldn’t be proper to say that these are the only ways of low-cost ICO marketing, but are highly effective ones, whatsoever. The point is, you need to think out-of-the-box, be your attentive best and innovate more often. Soon you will get better ROI and your sales will definitely shoot up.