Marketing & PR Review
Blockchain.io is your gateway to the Internet of Value. In the coming Internet of value, decentralized blockchain-operated value networks will become mainstream and compliant, enabling billions of Internet users to exchange value as quickly and as easily as they exchange information today. Multiple cryptocurrencies will co-exist. Each cryptocurrency will serve the needs of a community of users to securely trade any type of assets, rights, goods, or services that are of value to them in a decentralized value network, i.e. without supervision by a central authority. As a cryptocurrency exchange, Blockchain.io will play a major role on the Internet of Value’s ecosystem. It will be the marketplace where cryptocurrencies will be traded against each other, a gateway to and a bridge across the multiple value networks powered by different blockchains/cryptocurrencies such as Bitcoin (BTC) and Ether (ETH).
MAIN METRICS OVERVIEW
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PR & CREDIBILITY
PR and credibility Score: 1/5
The Blockchain.io project has a great marketing base and acceptable SEO metrics. However, the site has weak PR efforts.
With a domain authority of 37/100 – considering that ICO websites are normally newly built, the domain does not have a substantial number of backlinks, slightly above 9.000. The Blockchain.io project has an excellent ranking on Google by its main keywords.
With a bounce rate of 51.1% and a standard average time on the site, visitors are drawn by the content and leave not navigating among the different sections of the site. From a PR standpoint, the website reports few mentions of features in large publications.
In several website reports, we found few sites that don’t have a very high authority domain that mentions the project, only sites such as Medium or The Coin Radar have that level of visibility.
As already mentioned in the overall analysis of the project, Blockchain.io has marketing base set that has not been implemented all the way through its goals, particularly regarding SEO and no PR involvement. The project has a decent amount of backlinks and good domain metrics that translate into a positive ranking, the site doesn’t seem to be SEO optimized. By looking at the traffic sources, we see that direct traffic leads the website traffic, with 160.000 visits per day with minimal margins for SEO and social media implementations. In Social media – they do not have the same level of interaction and visibility as other ICO developers.
The work score for PR is only 1 out of 5 for this project. Even though the site reports an organic interest from journalists, there are not enough publications mentioning this project to provide strong credibility. By looking at the backlinks report, we see publications such as Medium and CoinTelegraph mentioning the project; these, however – for unknown reasons – have not been added in the “Seen On” section of Blockchain.io site.
In the case of Blockchain.io, we saw no current running ads data on this section, provided by a visual presence on the Google’s Display Network promoting the landing page of the project or any other significant publication.
Blockchain.io has a high presence on Twitter, with 37,020 followers; they have a good number in their community and have been doing a great job exposing the project in their respective niche.
When it comes to Facebook, besides not being able to run ads promoting the ICO due to regulations, with 13,694 followers they have not been successful promoting the content that can and should be advertised into their community.
They have created a Reddit platform with 24.000 users and a Medium presence but have not dedicated time to these social platforms, as these might not be within the marketing plan.
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A bounty program.
Advertise in Social Media
More PR publications.
Consider an influencer program.