Every business must strive to develop a strong reputation online, which could increase a brand’s following, customer base, and revenue. What’s more, it can improve public perception of your brand and could have people queuing down the block to buy your products and services.
If you have next to no visibility in the search engines or on social media or are struggling with a poor reputation, read these tips on how to overhaul your online presence.
Redesign Your Website
If you run a poorly designed or outdated website, consider embarking on a redesign. It is ideal for those who want to develop a website that accurately reflects their image, values, and professionalism.
However, there is more to a redesign than an attractive layout and easy-to-navigate pages. To provide your visitors with exceptional user experience, you will need to improve your site’s speed, reliability, and security with a reputable hosting provider, such as Krystal.
Also, to rank higher in the search engines, you will need to embark on various search engine optimization (SEO) tactics, such as building authoritative backlinks, naturally incorporating powerful keywords, creating a mobile-friendly website, etc.
Invest in High-Quality Content
To increase your website’s appearance in the SERPs, you must aim to regularly publish high-quality, original content onto your website, which you must also share on your social media profiles to increase your following.
In addition to increasing your site’s freshness and ranking in Google, it can establish your organization as an industry thought leader. It is also an effective option for companies who are struggling with a negative reputation online, as it can push poor reviews or undesirable articles down the search engines to restore their image online.
Carefully Select Your Social Media Channels
Don’t follow in the footsteps of many businesses by attempting to master every social media channel. If you do, you could potentially spread yourself too thin online, so it will be difficult to effectively reach your target audience and grow your following.
Instead, you must aim to develop engaging posts for a specific social media audience, which can increase the likelihood of them engaging with your content, visiting your website, and buying your products and services.
So, start off focusing on one or two large-scale social media networks to grow your brand recognition and conversion rate, such as:
As your company grows, you can eventually master different channels to connect with your demographic.
Don’t Limit Your Brand to Blogging
While regularly publishing blogs on your website can increase your online presence, you should look for other ways to provide your target demographic with useful content.
For example, you could:
• Master video marketing
• Create a podcast
• Publish an industry eBook
• Secure guest posts on reputable, third-party websites
• Create impressive infographics
• Host a webinar or an online course
If you can provide people with valuable, insightful content, they will be more likely to share it with their friends and followers, which can increase your brand awareness and profitability.