We are not an overnight born PR agency trying to make a profit of the crypto buzz.
We have been helping traditional business for years, and now, we make this knowledge available for blockchain-based businesses.
Marketing is without a doubt, a vital element of a successful cryptocurrency. If nobody knows about your decentralized initiative, then nobody will invest in it. For this reason, marketing efforts must begin long before the actual launch of the resource or service.
While this stage includes the development of a site and social network channels, along with the creation of networks in the cryptography community, giving your project a competitive advantage needs much more.
There are two routes you can take concerning public relations and media strategy. Primarily, you can work with a crypto-marketing agency like GoodNoon. Which will work to generate content for your project, get it published on all free and paid media platforms where you will reach your target audience.
The other option is to do it yourself (DIY), which requires a lot of research, content creation, self-promotion, resources and time to create relationships with the media. Fortunately, the first option presents a much more favorable scenario for you.
Here at GoodNoon, we have specialized in the different edges of the crowdfunding landscape; currently with 3 types of plans available: for Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs) and Security Token Offerings (STOs).
The differences between them are that each represents a value in the eyes of the public. Therefore, there must be a different message to stimulate the response of future investors.
For ICOs – which have remained relevant since they appeared for the first time in 2014 -, the collection campaign and marketing services must occur in parallel. In the case of IEOs, blog posts and publications on free platforms such as Medium, Steemit or other paid platforms for popular cryptograms are an integral part of their ICO marketing plan. They entail a greater exposure because it remains outside strict controls. And finally, the STOs demands an intense focus on the field of reliability, scalability, and security.
As we mentioned before, at GoodNoon we work with the three collection dynamics, reinforcing different aspects. However, our standard of success is always the same: to strengthen the workflow of a campaign, optimize its position in the digital landscape and ensure its closure satisfactorily.
If you want to appreciate in detail our methods and start your campaign, we invite you to select the subdivision that corresponds with your project (ICO-marketing, IEO-marketing, and STO-marketing).