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How to Get Featured in Business Insider

Build media relations for your company with Business Insider

These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media in order to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people. An influencer is someone who influences other people, in many cases online; he/she is normally somebody with a blog or with a large social media following. It’s really anybody who has the power, the authority and the social status to get other people to listen to what they have to say. The best way to get an influencer on your side is through media coverage. Media gives added credibility to your story and brand, making easier for other people (including influencers) to believe, too.

Business Insider editors and reporters contact list

Editor Name Position Email Contact
Biz Carson [email protected]
Ryan Bushey [email protected]
Lisa Eadicicco [email protected]
MARCELO BALLVE [email protected]
Julie Bort Editor, Enterprise Computing [email protected]
EMILY ADLER Managing Editor [email protected]
James Cook UK Tech Reporter [email protected]
Jillian D’Onfro Tech Reporter [email protected]
Drake Baer Ideas Editor [email protected]
Emily Cohn [email protected]
Jim Edwards [email protected]
Michael Kelley Senior News Editor [email protected]
Pascal-Emmanuel Gobry Senior Research Analyst [email protected]
JOHN HEGGESTUEN [email protected]
Cale Guthrie Weissman Mobile + IOT reporter [email protected]
Richard Feloni Reporter, Business Strategy [email protected]
Mark Hoelzel Analyst [email protected]
editors [email protected]
Antonia Farzan [email protected]
Lucy England [email protected]
Leanna Garfield Intern, food, identity, and sustainability [email protected]
Molly Mulshine Senior Editor, digital culture [email protected]
Karyne Levy West Coast Editor [email protected]
Alexei Oreskovic Tech Editor [email protected]
Eugene Kim [email protected]
Hayley Peterson Retail Reporter [email protected]
Steve Kovach Senior Tech Editor [email protected]
Caroline Moss Tech Reporter [email protected]
Rob Price Reporter [email protected]
Rob Price UK Technology Reporter [email protected]
Jonathan Marino Senior Finance Writer [email protected]
Lara O’Reilly Global Advertising Editor [email protected]
Kevin Loria [email protected]
Nathan McAlone Tech Reporter [email protected]
Jennifer Polland Senior Editor, Travel, Lists and Rankings [email protected]
Lydia Ramsey Reporter, pharmaceutical and biotech industries [email protected]
Portia Crowe Staff Writer [email protected]
Rob Wile [email protected]
[email protected] [email protected]
Tech Editors [email protected]
Madeline Stone [email protected]
Alyson Shontell Deputy Editor, technology, science, and entertainment sections [email protected]
Dave Smith Senior Tech Editor [email protected]
Jay Yarow SAI Senior Editor [email protected]
Jacquelyn Smith Editor [email protected]
Steven Tweedie [email protected]
Dina Spector London/UK Editor [email protected]
Matt Weinberger Reporter, Technology [email protected]
Kate Taylor Staff Writer [email protected]
Cooper Smith Senior Analyst [email protected]
Stephanie Yang Reporter [email protected]
Matt Rosoff Editor, Tech Vertical [email protected]
Cadie Thompson Emerging Tech Editor, TechInsider [email protected]
Brandon Workman Contributor [email protected]
Myles Udland Contributor [email protected]
Megan Willett Reporter [email protected]
Max Slater-Robins editorial intern [email protected]
Sarah Schmalbruch Travel Reporter [email protected]
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Looking for a First-Class Brand Consultant?

While reaching out to journalists for acquiring media coverage, there are some essential rules for creating lasting relationships that could be incredibly powerful for your business:

Dating etiquette applies
When you’re reaching out to editors or really anybody that you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, don’t try to make them do stuff for you, because they will not want to be your friend. Instead, be engaging and be engaged; answering questions and asking questions provides value. Be interested in being a good listener; that’s a great first step.

Do your homework
The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not really get to the comments section on their blog very often? Do they like to hear from you via email or via social media? Some people love to use Twitter so, if they do, contact them on Twitter. Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to just respond to their emails? Whatever is that they’re asking for, just giving it to them is a great start.

The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.

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