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How to Get Featured in Business Insider

Build media relations for your company with Business Insider

These days, everybody is talking about media relationships and influencers. And it’s for a good reason that every business owner wants to build relationships with the media in order to reach as many influencers as possible. Indeed what they want is to have influencers talk about that specific product or service to other people. An influencer is someone who influences other people, in many cases online; he/she is normally somebody with a blog or with a large social media following. It’s really anybody who has the power, the authority and the social status to get other people to listen to what they have to say. The best way to get an influencer on your side is through media coverage. Media gives added credibility to your story and brand, making easier for other people (including influencers) to believe, too.

Business Insider editors and reporters contact list

Editor NamePositionEmail Contact
Biz Carson[email protected]
Ryan Bushey[email protected]
Lisa Eadicicco[email protected]
MARCELO BALLVE[email protected]
Julie BortEditor, Enterprise Computing[email protected]
EMILY ADLERManaging Editor[email protected]
James CookUK Tech Reporter[email protected]
Jillian D’OnfroTech Reporter[email protected]
Drake BaerIdeas Editor[email protected]
Emily Cohn[email protected]
Jim Edwards[email protected]
Michael KelleySenior News Editor[email protected]
Pascal-Emmanuel GobrySenior Research Analyst[email protected]
JOHN HEGGESTUEN[email protected]
Cale Guthrie WeissmanMobile + IOT reporter[email protected]
Richard FeloniReporter, Business Strategy[email protected]
Mark HoelzelAnalyst[email protected]
editors[email protected]
Antonia Farzan[email protected]
Lucy England[email protected]
Leanna GarfieldIntern, food, identity, and sustainability[email protected]
Molly MulshineSenior Editor, digital culture[email protected]
Karyne LevyWest Coast Editor[email protected]
Alexei OreskovicTech Editor[email protected]
Eugene Kim[email protected]
Hayley PetersonRetail Reporter[email protected]
Steve KovachSenior Tech Editor[email protected]
Caroline MossTech Reporter[email protected]
Rob PriceReporter[email protected]
Rob PriceUK Technology Reporter[email protected]
Jonathan MarinoSenior Finance Writer[email protected]
Lara O’ReillyGlobal Advertising Editor[email protected]
Kevin Loria[email protected]
Nathan McAloneTech Reporter[email protected]
Jennifer PollandSenior Editor, Travel, Lists and Rankings[email protected]
Lydia RamseyReporter, pharmaceutical and biotech industries[email protected]
Portia CroweStaff Writer[email protected]
Rob Wile[email protected]
[email protected][email protected]
Tech Editors[email protected]
Madeline Stone[email protected]
Alyson ShontellDeputy Editor, technology, science, and entertainment sections[email protected]
Dave SmithSenior Tech Editor[email protected]
Jay YarowSAI Senior Editor[email protected]
Jacquelyn SmithEditor[email protected]
Steven Tweedie[email protected]
Dina SpectorLondon/UK Editor[email protected]
Matt WeinbergerReporter, Technology[email protected]
Kate TaylorStaff Writer[email protected]
Cooper SmithSenior Analyst[email protected]
Stephanie YangReporter[email protected]
Matt RosoffEditor, Tech Vertical[email protected]
Cadie ThompsonEmerging Tech Editor, TechInsider[email protected]
Brandon WorkmanContributor[email protected]
Myles UdlandContributor[email protected]
Megan WillettReporter[email protected]
Max Slater-Robinseditorial intern[email protected]
Sarah SchmalbruchTravel Reporter[email protected]
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Looking for a First-Class Brand Consultant?

While reaching out to journalists for acquiring media coverage, there are some essential rules for creating lasting relationships that could be incredibly powerful for your business:

Dating etiquette applies
When you’re reaching out to editors or really anybody that you want to build a relationship with, you cannot go for the gold the first time you contact them. Don’t try to pitch them, don’t try to sell them, don’t try to make them do stuff for you, because they will not want to be your friend. Instead, be engaging and be engaged; answering questions and asking questions provides value. Be interested in being a good listener; that’s a great first step.

Do your homework
The more you can learn about an editor, the more you can stand to make a good impression on them. How do they like to be contacted? Do they like comments on their blog? Or do they not really get to the comments section on their blog very often? Do they like to hear from you via email or via social media? Some people love to use Twitter so, if they do, contact them on Twitter. Use the platform they like the most. Also, if you subscribe to someone’s email list, you might start to understand what they like or want they want you to comment on. Do they want you to just respond to their emails? Whatever is that they’re asking for, just giving it to them is a great start.

The first thing I must stress is that you don’t just rush into PR where you’re like “hey I’ve got this product, can you write about it?” PR should be a part of your business plan; you have to do your research as in any other element of the business plan. You can successfully pitch your story to a journalist and come up with some strong news angles. However, it is really important to know what journalists are after when picking up stories that are mentioned in their articles.

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