How to get featured in Bloomberg

So, while your content people are figuring out what to produce, you have the time to build a relationship with third party distribution channel sites such as Bloomberg so that they could pick your article up on their publications. If you want to acquire earned media coverage, you need to create relationships with the media working simultaneously in creating content. You need to work on those two elements together to optimize your time. That is because timing makes a huge impact in this market, and the product has to be a product that could almost stand alone in any media outlet.

Many journalists won’t spend more than two minutes looking at your story. You may have heard of the 25 words or less joke, but it really helps if you can explain two main elements: the theme and the meaning. When you tell a story, you need to have characters, as well as tackling difficult concepts and making them easy for people to understand. Think of movies, stories that have drama, conflict or contrast that have characters and details. So, when you’re pitching a story you need to focus on what you think is the central point of the story, what it is that you know the story’s all about, so go straight to the point while you are pitching. Also, while you’re putting your story together, you want to make sure that you are writing it in a truthful and honest manner, that you are representing the different interest of those people you’ve spoken with and the scenes you have seen honestly.