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How to get featured in Bloomberg

Media outlets you should have in your PR mix: Bloomberg

When we talk about brand journalism, we are often referring to us, or someone for us, posting great stories on our owned media, meaning our website, blog or media channel. But isn’t brand journalism also about getting the media to pick up your stories?

I think brand journalism should be used both for owned company sites and earned sites; that is, the news media. You need to start with that media usage, so you need to be figuring out what your story topic is and producing it from a journalist’s point of view. Reaching out to a publication such as Bloomberg takes a lot of media relations; however, it is really worth it. If you want to use brand journalism for earned media, you need to have strong media relations, and that’s why we connect you with the right people, giving you the best contacts to whom you can pitch your stories in Bloomberg.

Bloomberg editors you can outreach. Pitch your story for earned coverage!

Editor Name Position Email Contact
Eddie Chan Asia technology news editor in Hong Kong, [email protected]
Patrick Clark Real Estate Reporter [email protected]
Yaacov Benmeleh [email protected]
Alex Barinka (Female) East Coast Tech Reporter [email protected]
James Boxell Editor [email protected]
Jack Clark Reporter, Neuroscience Technology [email protected]
Joshua Brustein Writer [email protected]
Lizette Chapman Reporter [email protected]t
Peter Burrows [email protected]
Gwen Ackerman Jerusalem Reporter [email protected]
Gerrit De Vynck Writer [email protected]
Dina Bass [email protected]
editor [email protected]
Ville Heiskanen [email protected]
Sarah Frier Tech Reporter [email protected]
Tom Giles Journalist [email protected]
Christine Jenkins Reporter in Bogota, Colombia [email protected]
Andrea Jaramillo Markets Reporter [email protected]
Craig Giammona Journalist [email protected], [email protected]
Crayton Harrison US Health/Science Editor [email protected]
Ville Heiskannen Staff Writer [email protected]
Lee [email protected]
Lauren [email protected]
Rachel Nagler Head of Communications [email protected]
Scott Moritz [email protected]
Danielle Muoio [email protected]
Gearoid Reidy [email protected]
Belinda Lanks [email protected]
Mark Milian Tech Reporter [email protected]
[email protected] [email protected]
Cornelius Rahn Tech Reporter [email protected]
Sarah Rabil Editor [email protected]
Aaron Ricadela Reporter [email protected]
Steve McKee [email protected]
Jennifer Oldham Denver Reporter [email protected]
Annie Massa Staff Writer [email protected]
Eric Newcomer Staff Writer [email protected]
Justin Ocean Associate Editor, Bloomberg Luxury [email protected]
Kenneth Wong Editor [email protected]
Brad Stone Staff Writer [email protected]
Mandeep Singh Analyst [email protected]
Serena Saitto Senior Tech Reporter [email protected]
Spencer Soper E-commerce Reporter [email protected]
Andra Timu Romania Reporter [email protected]
Irina Savu Romania Reporter [email protected]
Ben Steverman Staff Writer [email protected]
Cecile Vannucci Staff Writer [email protected]
Blake Schmidt Writer [email protected]
Emma Rosenblum Editor, Bloomberg Pursuits (Luxury content) [email protected]
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So, while your content people are figuring out what to produce, you have the time to build a relationship with third party distribution channel sites such as Bloomberg so that they could pick your article up on their publications. If you want to acquire earned media coverage, you need to create relationships with the media working simultaneously in creating content. You need to work on those two elements together to optimize your time. That is because timing makes a huge impact in this market, and the product has to be a product that could almost stand alone in any media outlet.

Many journalists won’t spend more than two minutes looking at your story. You may have heard of the 25 words or less joke, but it really helps if you can explain two main elements: the theme and the meaning. When you tell a story, you need to have characters, as well as tackling difficult concepts and making them easy for people to understand. Think of movies, stories that have drama, conflict or contrast that have characters and details. So, when you’re pitching a story you need to focus on what you think is the central point of the story, what it is that you know the story’s all about, so go straight to the point while you are pitching. Also, while you’re putting your story together, you want to make sure that you are writing it in a truthful and honest manner, that you are representing the different interest of those people you’ve spoken with and the scenes you have seen honestly.

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