- Marketers using inbound strategy double their average conversion rate by approximately 6% to 12%.
- From the list of inbound marketing strategies, blog content creation is preferred by approximately 55% of marketers.
- Around 80% of the visitors prefer discovering a brand through custom content.
By looking at the content strategy benefits, HubSpot placed Inbound Marketing in the first position on how to convert anonymous visitors into qualified leads.
Inbound marketing is more of a business methodology rather than a strategy, that focuses on attracting, engaging, and delighting visitors through good quality content. With this strategy, marketers can target their audience and increase their profits.
Now, let’s dive into six reasons why Marketers prefer Inbound Marketing for improving their conversion rate.
Why Inbound Marketing is used for Improving Conversion Rate
Easy to Track the Results
The inbound marketing approach helps marketers to work smartly and more effectively. With this strategy, one can easily track results or analyze which campaign is working for them and which needs to be improved.
Like you can have a check on click rates, blog views, ebooks downloads, blog subscribers, etc. Once you get an idea of such information, it becomes easy to convert the visitors and know what they actually like.
Moreover, you can also know which landing page is highly viewed so that you can work more and increase the number of conversions.
Affordable and Easiest Approach to Implement
Easy implementation and less cost are another reason for using the inbound marketing approach than outbound. Marketers found that just with the right content, they can make more conversions and generate better ROI.
Moreover, inbound marketing strategies help marketers to capture more leads without breaking the banks. Also, it allows them to fulfill the demands of visitors, which further helps them in building better relations and generating more leads.
Furthermore, it is evaluated that the content creation strategy generates 3 times more leads than an outbound marketing strategy but will cost nearly 62% less.
So, if you also want to convert more leads and close more deals easily, then make sure you understand the inbound marketing concept and implement it appropriately to reach the business heights.
Attracts Quality Leads
Around 18% of the marketers found that developing quality content is their topmost priority as it helps them to catch the eyes of visitors and convert them into quality leads.
If your website mainly focuses on inbound marketing, then you would be able to attract the ideal buyers by using blogs, infographics, SEO, etc. Always remember, more you educate, easier it will be to entice visitors and convert them into leads.
So, if you want to build long term relations and powerful strategies to increase the number of visitors, leads, and customers, start promoting your business through inbound marketing strategy.
Improves the Marketing Strategy with Time
It’s true that demands, interests, and needs of the visitor changes with time. So, it’s essential to improve the strategy to offer the services/products that customers crave for.
If you follow the inbound marketing strategy, then you don’t have to worry about the changes that need to be made in the business because inbound marketing does all. It will not only have a positive impact on your customers but also benefits your business ranking.
With the help of this strategy, one can easily evaluate what works and what doesn’t.
So, if you also want to increase the conversion rate like other marketers, then upload the content that resolves the visitor’s issue. This tactic will not only encourage your prospects but also helps you to convert visitors into qualified leads.
Take The Entire Buyer Journey Into Consideration
There are different types of people who visit the site. Some people look for a website that knows nothing about the company. Another group of individuals visits the website who are aware of some services.
While, some people visit the site who have already decided to avail of the services, but just want to have a look at one or two more details.
I know it’s challenging to satisfy the needs of different people at one time, but with inbound marketing, one can easily create a remarkable experience for all the audiences. This strategy allows marketers to offer the right service or product to the right individual at the right time.
Always remember, the more you built personal experience, the easier it will be to convert anonymous visitors into qualified leads and become our promoters.
Moreover, the best part about this strategy is that you don’t have to put extra effort into getting the right done. So, if you don’t want to lose high-quality prospects, try to offer them what they crave.
Generates Online Presence
Nearly 61% of marketers believe that by keeping inbound marketing at their priority, they are successful in improving SEO and organic presence. Indeed, it’s challenging to be in the top searches, but having a good presence on social media channels helps marketers to convert visitors into leads.
To have an excellent presence over social media, one can add infographics, videos, etc. to grab the attention of potential customers. So, focus on your content creation efforts so that you can easily attract the visitors, nurture the leads and convert them to become your potential customers.
Note- If you want to make a huge impact on the conversion results, then I recommend you to target high trafficked pages and upload excellent content according to the visitor’s choice.
In a Nutshell
Conversions are the holy grail of digital marketing. It positively affects the ROI and also increases your marketing budget. Conversions can be made easier if you successfully provide educational, attractive, and right content. Yes! Inbound marketing fulfills all the demands.
Hopefully, the above-listed reasons are enough to know why more than 50% of the marketers are using inbound marketing for business growth with full passion and provision.
Always remember, if your marketing strategy is accurate and effective, then you would be able to build customer trust and increase the conversion rate.
Moreover, if you still have any queries about how inbound marketing can increase the conversion rate, then feel free to share in the comment section below.