Social media can become the driving force in your brand’s success. The most popular platforms, like Instagram and Facebook, have hundreds of millions of active users every month.
While the potential to benefit as a business is there, you should not underestimate how much of a challenge running a successful campaign on social media is. That is especially true when you are in a competitive niche.
However, going against other brands should not be something to discourage you. Instead, you should take the challenge head-on and look to create a campaign that will stand out from the rest. You will find effective tips below that will help you out.
Tip #1 – Look at Examples
Becoming acquainted with the best of the lot should be one of the first things you do. Before you commit to a strategy, take a look at some of the brands that are killing it in the social media department.
Oberlo gathered a list of some successful social media campaign examples that will give you a better idea of what a good social media plan should have. Of course, it does not mean that you need to follow the provided examples blindly. Instead, take some of the aspects that you believe would work in your campaigns.
Tip #2 – Have a Clear Goal
Social media marketing has different purposes. You are better off creating separate campaigns for raising brand awareness, increasing revenue, driving website traffic, generating new leads, and improving customer support.
Trying to cover every aspect with a single campaign is too much, as you will need to jump from one part to another. It can get out of control.
On the other hand, dedicated campaigns to specific goals will ensure that you are controlling everything steadily and have the most efficiency out of each campaign.
Tip #3 – Work with Influencers
Influencers can become your greatest ally in the fight of establishing authority on any social media platform. Even a simple shoutout from someone with the right audience can be the difference-maker.
There are a lot of different influencers. Their services vary in price as well, but even if you do not have a big budget to spend, you can still collaborate with a micro-influencer or two.
Tip #4 – Use Multiple Platforms
Do not stick to just a single platform. Look to create a channel on as many different social media sites as you can. Not everyone uses the same platform, so registering on multiple sites means reaching more people.
The first few that come to mind are Facebook, Twitter, and Instagram. Though there are other social media platforms worth your attention. Pinterest and Snapchat can also be beneficial to the brand. Not to mention that there are new websites emerging as well, so you should keep a closer eye on those.
Tip #5 – Leverage User-Generated Content
Bringing in your audience is an excellent way to get original content and show them that you want to build a stronger relationship.
Announce that you will be sharing user-generated content and that they can send their ideas to you. Those who will send content are going to benefit from exposure to a lot of people. As for your brand, on top of strengthening the trust between you and the audience, there are fewer worries about thinking of original content.
Tip #6 – Run Contests and Giveaways
Contests and giveaways always attract a lot of engagement. People love to participate if liking or sharing the post are the only requirements to enter the contest.
Such type of content gains traction and can go viral rather quickly. Exposure is always a good thing when it comes to social media, and the more people enter the giveaway, the more reach and engagement you can expect.
Tip #7 – Keep up with Trends
Keeping up with industry trends should also be one of your priorities. You can look at Google Trends page or see what are the most popular hashtags on the platform. You can plan your next moves and think about future content by knowing what is happening in the world and the industry.
Tip #8 – Be Consistent And Stick to Schedule
Failing to stick to a schedule is one of the mistakes that you should avoid. At a certain point, your audience gets expectations that, if not met, will cause a lot of issues.
People get used to seeing your content, but if you fail to provide it, they will look elsewhere and even unfollow you. If you feel like coming up with new content has become too hard, look for some solutions, like hiring a freelancer who could do the job for you.