Snapchat is a social media mobile app that is used to share videos and pictures in the form of stories that vanish after 24 hours. This app was once a playful platform for teens who were obsessed with sharing their daily activities in the form of digital media. Brand, on the other hand, ignored this platform as they felt it was pointless to create content that would eventually disappear. Little did they know that Snapchat marketing is the future!
Snapchat was launched back in 2011, and since then it has grown to become a leading social media platform across the globe. In the first quarter of 2019, Snapchat had around 190 million daily active users. In addition, research shows that approximately 3 billion snaps are created every day.
The growing usage of this platform eventually caught the attention of marketers, and they also began to promote their brand as a business. However, not all have got the hang of it yet. Firstly, here are a few reasons why you should invest your resources in Snapchat marketing.
Benefits of Marketing on Snapchat
1. Low Competition
I’m pretty sure by now; you are already using Facebook, Instagram, Twitter, and Pinterest in your social media marketing campaign. Well, just about every business is already active on these platforms. However, Snapchat is still considered to be a relatively new social media channel, and therefore, the competition is low. Not many businesses have started focusing on it yet, so you still have a chance to make an impact.
2. It Feels Authentic
Social media channels are usually recognized as authentic sources in providing updates and behind-the-scenes news. In addition, Snapchat also justifies this theory as people share snaps telling what is happening right now! You can also edit the photos to improve the quality and give it a touch of fun before actually uploading it. As a business, you can use this platform to share the ins and outs of your brand and products. This tactic will help you connect with your target audience as they’ll be happy to know more about your business.
3. It’s Free!
Though this can’t be considered an important aspect to going for Snapchat marketing, it doesn’t hurt to know that you can publish snaps for free. However, you can also run paid ads on this platform for a pretty reasonable price if you have a budget.
Snapchat is a growing platform, and the level of engagement and activities should surely capture a marketer’s attention. Well, before you initiate your Snapchat marketing campaign, here are a few strategies you can plan on to derive a positive outcome.
Snapchat Marketing Strategies to Work On
Almost all the top social media platforms function similarly. However, Snapchat has proven to be unique. You can share and send videos for your friends and followers, and you send it to them privately. That’s it!
That means your interactions will remain private, and there will be no social-proof of your activities. Your objective should be to engage with those individuals who’ll appreciate your content and perform the required action. How will you do that? Here are a few effective Snapchat marketing strategies to get your going.
1. Connect with Influencers
Influencer marketing is a modern promotional technique that has proven to help businesses grow exceptionally. By connecting with influencers, you can achieve a lot out of your Snapchat marketing campaign.
You can either connect with teen celebrities or any local Snapchatter that has a good following. Also, you can request them to publish a review of your products, or simply mention your brand in their next snap. These influencers will help you either for a small fee, or simply for free samples of your products.
2. Offer Special Deals or Coupon Codes
Since you are directly connected with your audience, you can share your offers and coupon codes with them by posting a short clip or image. This is an excellent way of announcing a new offer, as a majority of your followers will inevitably go through your story for the day.
You can also come up with creative and innovative ideas to engage your audience. E.g., announce a coupon giveaway to all those users who send you their snap repeating either a message you requested or performing a task. After that, according to your rules, you can share the best ones through your official Snapchat account and give them a coupon code in return. This tactic will convince many people to connect with you as well as use your coupon code to buy something from your store.
3. Target the Users that Are Present on Snapchat
Though this social media app is multiplying, many businesses may find themselves stranded as their target audience might not be present. In such cases, you shouldn’t lose hope. Instead, you should target users that are actually there. As long as you can create engaging content that they like, you’re in a good position.
Repurpose your promotional content and use it to target a new audience. E.g., if you are a supplier of clothing and apparel, and your target audience are people who are 40+, then you’ll probably not find many people on Snapchat that are relevant to your niche. However, you can transform the ad to target a new audience. If father’s day or mother’s day is nearby, you can target teens who are looking for gifts for their parents. This tactic will increase both your sales and number of followers. However, your success depends on your content. If your snap isn’t engaging enough, no one can help you out.
4. Build Curiosity
Are you planning on organizing an event? If not, then you should because events bring in many new customers. If yes, then create hype as much as you can if you want a good audience. Snapchat can play a strong role in getting you the right number of people present at your next event.
Regularly upload snaps related to the upcoming event. You don’t have to disclose every detail, but should be enough to attract an audience and make them curious. Make them want more! Phrases like, “there’s a lot more where that came from,” and, “just wait for what we have in store for you” should be used to make them eager to be there on time. By building curiosity, they remember your brand and share it with others they meet. This strategy is excellent for those businesses trying to use Snapchat as their new marketing channel.
5. Invest in Paid Ads
Similarly, Snapchat now also has a paid marketing option for businesses that have an adequate budget. Luckily, the prices are quite minimal due to the fact that not many companies have set eyes on this social app yet.
So if you want your targeted prospects to see your snap without any hassle, then simply sponsor your content on Snapchat.
Snapchat still has a lot of potential to grow. With the number of users increasing, it won’t be long when almost every business adds it into their SMM plan. Therefore, you still have the upper hand. Capitalize now with the Snapchat marketing tips mentioned above and make a substantial impact before it gets too late.
Mathew Richard is the senior copywriter and content specialist at TradeKey.com – Your Key To Global Trade. With fluid style and witty turns of phrase, he demonstrated an intuitive understanding of the power of language which helps him nail TOV in copywriting. Written words are his second love, after Jasmine from Aladdin.