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Instagram and Email Marketing: How to Give People Reasons to Sign Up?

How do I grow my email list on Instagram?

You will be forgiven to ask this question, especially if you are a new Instagrammer. Besides, getting people to sign up via Instagram is not as easy as with other social media platforms such as Facebook since Instagram does not allow the building of email lists through advertising.

In this article, we are going to show you how to get your Instagram followers to sign up without a hassle.

A Few Things You Need to Know About Building an Email List

If there is one important asset that brands should never miss is an email list. An email list is an important factor for every brand’s marketing strategy.

Besides, an email list will never be affected by Google Algorithm changes or anything else. This means that you will still get in touch with your subscribers no matter what changes take place in the online marketing world. And keeping in touch with them creates a lasting relationship.

Nevertheless, building an email list isn’t a one night endeavor, neither is it something you can do in one month or year. You will have to continue collecting emails as long as your business continues to operate.

For this reason, you need to find more ways to generate email subscribers and continue growing your business.

That’s why in this article, we are going to share with you practical tips to get people to sign up to your email list with Instagram.

But before we get into the meat of this article…

Why It’s Important to Grow Your Email List

Although many businesses use social media to connect and engage with potential customers, an email list is a powerful tool when it comes to generating leads.

Email beats social media when it comes to engagement and conversion.

Also, social media can change their rules overnight. For instance, when the Facebook algorithm decreased business organic reach, unpaid posts were pushed at the bottom of the News Feed.

Your email list is your business’ asset. You can decide who to send your messages to and you rest assured they will receive it, unlike on social media where you can post content that you aren’t sure whether your prospects will see.

Many businesses use social media to promote their products and communicate with their prospects not knowing that it can be a powerful platform to grow an email list.

Why is Instagram the Best Platform to Grow Your Email List?

Although there are other social media platforms you can use to get people to sign up to your email list, Instagram is the powerful platform of all because of the plenty of users it commands.

Currently, Instagram boasts more than 1 billion monthly active users and more than 800 million people use the platform daily. This makes it one of the most used social networks globally. The engagement rate on Instagram is also incomparable with any social media platform. In fact, 68% of Instagram users engage with brands frequently, unlike Facebook that sees only 32% engagement.

Why is Instagram the Best Platform to Grow Your Email List? (3 Crucial Stats)

80 % of retail marketers say that email is a powerful tool for customer acquisition and retention. 59% of B2B marketers suggest that email is a powerful tool for revenue generation.

Why use Instagram to get people to sign up for your email list?

Here are some useful stats as shared by professional paper writers at Paper Writing Pro.

  1. Instagram boasts 800 million monthly active users.

Instagram is currently the most popular social network worldwide and commands a huge fan base. There are many reasons why users love Instagram which include:

  • Users can share short and interesting videos plus photos.

  • Instagram favors mobile users. Today, almost everyone owns a mobile phone thus the popularity of Instagram usage.

  • It’s a free social network.

  • Instagram allows users to connect with brands they love and interact with their friends.

  1. More than 200 million users view a business profile daily

A study has shown that more than 200 million users connect with brands every day.

  1. 80% of Instagram users are not citizens of the United States.

Did you know that most Instagram users are from outside of the United States? Just imagine how fast you can grow your email list and your business by targeting this huge user base.

  1. Instagram users are profitable people

According to the Pew Research Center, 30% of Instagram users earn more than $50,000 per year. If you haven’t started building an email list with Instagram, you are missing out on a lot of profitable users.

With that in mind, let’s find out how to give people reasons to sign up for your email list on Instagram.

The methods you will read here are easy and cost-effective and will help you to build your email list with Instagram fast.

Let’s get started.

  1. Create a Compelling Opt-In

First things first: You need to give your customers or clients something that will make them want to sign up to your email list without thinking twice. This is where your lead magnet comes in.

Your lead magnet should be a valuable thing to your customers and one that relates to what you want to achieve with your business.

Most people use an eBook as a lead magnet but there are many things you can use apart from that and they include:

  • A free sample

  • A free download.

  • A coupon or special offer to your new subscribers.

  • A mini-course.

  • Etc.

  1. Build a Killer Landing Page

Every Instagram email list building campaign must have a landing page. This is the area where your followers can subscribe to your email list.

Now that you have decided what to use as your lead magnet, your next step is to create an irresistible custom landing page for your Instagram followers.

Remember that you will be telling your followers to leave Instagram to subscribe to your email list. For this reason, you need to make it easy for them to do so. If they can’t find where to sign up, they will simply leave.

The good thing about creating a custom landing page for your Instagram followers is that you can easily direct them to where they should subscribe to your email list. Let them know what they will get once they subscribe immediately.

Remember that it’s not sufficient to create an irresistible landing page and expect people to sign-up.

Here are some specific elements to increase the chances of getting people to take action.

  • Write a killer headline- Make sure your headline is clear immediately.

  • Include a persuasive copy- Let people know more about your lead magnet, its benefits to your followers. You could list the benefits of your lead magnet in point form.

  • Include visual elements- You can use videos or images to show people how your offer looks like.

  1. Lead Your Followers to Your Landing Page

You will do this by adding the landing page URL to your Instagram bio.

Remember that the only place where you can place a hyperlink on Instagram is on your profile bio and given that you will be directing people to your landing page through Instagram, you must feature your landing page link in your bio.

Another thing you must know is that Instagram allows only one link per bio. For this reason, you must use it wisely. Just take a look at how Shopbop has included their landing page hyperlink in their bio.

It’s also worth noting that, your bio should tell Instagram users more about your brand.

Well, of course, you will be using your bio to build your email list and also to tell your followers more about your products or services.

To sum it up, you must treat your Instagram bio as a crucial section for asking your followers to take the action you want. And given that it’s the only part Instagram allows users to add a clickable link, you must make sure you use it cautiously.

  1. Include a CTA to Your Instagram Bio

Your bio is the first part users will see when they click on your Instagram profile. For this reason, you should let users know more about your company immediately they arrive.

A great bio will tell your new followers who you are, what your business does, why they should connect with you, and ask them to go a step further to take an action, for instance, to sign-up for your email list.

Once you have added your landing page hyperlink to your bio, you need to promote it. Do this by creating Instagram posts to promote your bio link.

Over to You

Are you looking for ways on how to give people to sign-up for your email list with Instagram? Well, Instagram is a powerful platform you can take advantage of for your list building campaign.

We hope the tips we have shared in this article will help you build and grow your email list fast.

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