Whether you’re launching a start-up, or have many years of experience in running a business, how you market and promote your products and services can be the make or break when it comes to increasing sales. While having passion and enthusiasm for your business can help, you need to have more than these attributes if you want to see your company expand.
In today’s world, every business relies on data to help them know who their target audience is, the products and services they’re most interested in, as well as what changes you can make to increase your customer base. With that in mind, here are a few ways on how to integrate data analytics into your marketing campaign.
Identify Audience Behavior and Response
Before you launch a marketing campaign, you need to begin by doing research into your target audience so you can understand audience behavior. Collecting significant knowledge about your customers is the key foundation for any marketing strategy. There are several steps that you can take to define your target audience, such as:
- Looking at your current customer base
- Researching your competition
- Analyzing your products and services
- Selecting specific demographics to target
- Considering the psychographics of your target audience
Knowing how your users interact with your products can give you a better indication of how your business is performing. There are tools that you can use such as Mixpanel, which is a data analytics gold mine, helping you to analyze your audience engagement and interaction on your business website and apps.
Monitor Lead Generation and Revenue
To create a successful digital marketing strategy, the next step you need to take is to assess and identify where your core revenue is coming from. Whether it’s from search engines or social media channels, it’s important that you pinpoint whether your keyword research is optimized for driving your target demographic towards your business page.
Your marketing strategy needs to integrate big data analytic tools which can help you assess your lead sources, helping you to make changes to your campaign to generate more leads. One of the most popular and free sets of tools that digital marketers need to make use of is Google Analytics. The tool enables you to track the data you want, as well as establish goal IDs for the segmentation of your company goals. Once you have created objectives and goals, you can use this data to identify where your leads are coming from. Some of the key benefits of Google Analytics include:
- Automatically collecting data
- Finding top marketing campaigns
- Establishing where your best visitors are located
- Identifying top-performing content
- Easily integrated with third-party tools
Use Social Media
With billions of people from all four corners of the globe actively using social media, it’s vital that you have your own business pages set up on popular platforms like Facebook, Instagram, and Twitter. There are various social media data analytic tools that you can use to monitor your social media performance such as Hootsuite.
Some of the key benefits that you can gain from using Hootsuite include:
- Monitoring multiple social media streams in one place
- Scheduling posts in advance
- Easily view analytics data
- Manage customer service on social media effectively and efficiently
Focus on Email Marketing
You will be hard pressed to find someone without an email account in the modern world we live in, making email marketing one of the most effective strategies that you can take for marketing and promoting your business. Although it may be regarded as one of the oldest digital marketing tactics, it still has a great ability to generate higher revenue than any other method combined. Using email marketing in the right way can help to:
- Build credibility
- Better brand recognition
- Boost sales
- Strengthen customer relationships
- Increase traffic to your page
- Provide targeted and personalized content
One of the most popular data analytic tools that you can use for email marketing is Marketo. Designed to help you analyze the best approachable leads, you have the ability to develop optimized content for your target audience. Personalized emails that you create can also be integrated with your social media channels.
Include Competitor Analysis
Before you launch your marketing strategy to the world, it’s crucial that you get a better understanding of how your competitors are doing. Doing so will help you create a comprehensive plan that makes you stand out from the crowd, using the best marketing strategies available. For this purpose, you will need to analyze who your competitors are, what their unique selling point is, and the methods and strategies they use to target their audience.
Use a tool like Ahrefs that is made up of a few technical features to help you identify and analyze the revenue and leads generated by your rivals. You also have the option to analyze their social media campaigns, the number of backlinks they have, as well as their content development strategy. Click here to learn more about the importance of data analytics in marketing and what methods you can use to create a better experience for your audience.
Many digital marketers use Rank Tracker which is designed to monitor and grade the performance of your website, as well as help you compare your website against your competitors’, giving you the chance to make changes to better suit your target demographic. Using Rank Tracker’s site explorer will help you create an SEO strategy for attaining maximum direct and organic traffic. When creating a marketing campaign, it’s crucial that you understand the importance of SEO, which can help to:
- Provide a better user experience
- Bring higher close rates
- Result in higher conversation rates
- Promote better cost management
- Build brand credibility
- Establish brand awareness
When launching a marketing strategy, it’s important that you understand data analytics and use the correct tools and software beforehand. Establishing who your target demographic is, how long they spend on your page, as well as what types of products and services they’re most interested in will help you come up with a marketing campaign that speaks to their wants and needs. No matter how much experience you have in running a business, collecting and analyzing data can help you learn more about your audience.