If you’ve ever been to a large sports game or concert, finding your way around a stadium can be an absolute nightmare. There are various levels, tiers, sections, and flights of stairs to take into consideration, as well as the different locations of seats, bars, restrooms, merch stands, and more.
However, indoor mapping technology is making the experience easier for customers, leading to improved UX and a boost in awareness for advertisers. By using indoor mapping technology for your stadium, you could help to improve the customer experience and boost your advertising revenue in various ways.
Here are 4 ways that your stadium will benefit from indoor mapping:
1. Show the most efficient route to food vendors and retailers
If you really want your customer to part with their hard-earned cash at vendors and retail points, then make it as easy as possible for them!
Indoor mapping software allows you to give your customers the fastest, most efficient route to their destination, so there’s no chance for them to get lost or give up finding the vendor.
Step-by-step, turn-by-turn directions and complex 3D modeling give every visitor an easy reference for finding their way around quickly and easily.
2. Send push notifications based on their preferences
Advanced indoor mapping software can track visitor’s movements and figure out what they like, taking note of the vendors and areas of the stadium that they most frequently visit.
With this data, the software can automatically send out push notifications letting visitors know about information or deals they may be interested in within the arena.
This is another great way to improve the customer’s experience without even needing to do anything – the system runs all of these notifications automatically, so it’s never been easier for someone to have a positive experience when they visit your stadium.
3. Clearly display advertisers, food vendors, and retail opportunities
Indoor mapping software can be used to advertise various brands, whether they’re located in the stadium or just sponsors of the event.
When people use the software to help find their way around, your brand will clearly be advertised to them in passing, raising brand awareness, and helping to grow sales in and outside the premises.
This is a brilliant opportunity for boosting advertising revenue – the indoor mapping software is almost guaranteed to capture the attention of many people when they’re not watching the event.
The software can also be used to push certain brands and advertisers who may be located in the stadium, helping people to easily find the location with large conspicuous logos and branding.
Advertising space is already full in most stadium spaces, so being able to advertise on people’s phones is another way to make sure that your brand is seen and noticed during the event.
4. Send personalized offers in emails & communications
Similar to the push notifications, indoor mapping software can learn about a customer’s location and buying habits, allowing the algorithm to make data-informed guesses about offers and deals that might cause the customer to convert.
Using this information, we can send personalized offers and deals to people in the stadium even after they’ve left the event. This is a brilliant way to ensure sales and marketing communications for the future. Tailored ads are one of the most effective marketing strategies of the 21st century – indoor mapping software can make it even easier to achieve.
We hope you enjoyed these 4 ways that stadiums can boost advertising revenue with indoor mapping! Whether you’re providing efficient directions or trying to send personalized ads, there is a lot of power to be harnessed from high-quality indoor mapping software.