Time is money, time is precious. As a digital marketer who’s trying to improve productivity and results, you need to work hard, but most importantly, you need to work smart.
If you’re promoting a startup, neglecting automated reporting tools is fine up to a certain point. However, when your traffic flow grows, there will be plenty of time-consuming tasks that will “steal away” your important time:
- Retrieving important data manually from different platforms and sources
- Putting together all the data, organizing it, and making sure it is secure
- Analyzing, measuring, and summing up the data
- Developing reports, usually in tools like Google Slide or PowerPoint
These were just some basic reporting responsibilities that every digital marketing agency has to deal with. If you’re working alone, all of these tasks will fall on your shoulders.
As John Maxwell, the Marketing Manager of Edubirdie Review, suggests:
“There are two ways in which digital marketing professionals are solving these time-consuming ‘problems’”:
- They hire professionals who are specifically trained to manage reports
- They leverage digital report automation tools
What about you? How are you going to deal with these tasks?
Since you’re reading this post, I’m guessing that you’re curious to find out about the most effective reporting automation tools out there. Without further ado, here are the most popular and efficient report automation tools for digital marketers:
ReportGarden is a fairly new software that brings a lot of automated and customized reporting features. This tool is easy-to-use, visually appealing, and practical. The main purpose of the software is to help digital marketers save a lot of time and energy, thus giving them the chance to improve their campaign performance.
ReportGarden offers automated reporting not just for PPC campaigns, but also for SEO, Google Analytics, social media, and Adwords. The reporting features are very flexible, as they allow you to:
- Decide exactly how your data is organized and segmented
- Improve data visualization through drag-n-drop widgets and features
- Leverage custom templates to emphasize different areas and reports
- Automate the generation and distribution of reports
- Automatically send your reports to clients’ emails
You can also personalize your dashboard according to your clients’ needs and your campaign’s characteristics. This will make it easy for you to show them all the relevant data by simply showcasing your current dashboard.
Pricing: $25 per client (a minimum of 10 clients)
SEMRush is an important name in the digital marketing and SEO industry. Like other tools in this space, SEMRush promotes its automated reporting functions under the “My Reports” section. The software comes with a lot of extra tools and features, and users can access all the important data from the very same “My Reports” page.
The tool helps you create personalized data reports even if you’re a complete newbie because it provides you with drag-and-drop widgets and applications. Even better, you can add comments, notes, and annotations to personalize your reports even further. Of course, the scheduling feature is not missing. You can automatically send reports to your clients, letting them know of the latest progress.
SEMRush also provides an interesting browser plugin named SEOquake, which is compatible with all the popular browsers. After you install it, you’ll be able to gain detailed SEO reports from any page and SERP that you care to analyze.
Pricing: The most affordable plan is $99.
As a digital marketer, you’ll often have to organize and execute PPC campaigns. Of course, your clients will always want to know if their budget is spent wisely, so they’ll often ask for reports.
Optmyzr is one of the most popular PPC management tools that provides plenty of effective features that will take your Google Ads, Amazon, and Bing ad campaigns to the next level. Besides the optimization features, Optmyzr provides a strong reporting functionality that will give you plenty of clues about your campaign’s performance.
The reporting features are truly flexible, giving you the option to compile and manipulate your data the way you want. You can format your reports as downloadable PDFs, as interactive dashboards, and also as slideshows. Some widgets allow you to compile and showcase your data in tables, charts, heatmaps, and word clouds.
Pricing: Depends on the number of accounts you manage, but also on your ad spend volume
Leadfeeder is an incredibly useful app that provides automated reports that showcase your website’s performance. When it comes to website analytics, there are only so few tools that can compete with this popular software.
The app helps you analyze and measure the performance of your website, gain intelligent insights, and gives you the necessary pointers that should help you understand your visitors’ behavior. After connecting your Leadfeeder account to your Google Analytics profile, you’ll be able to see how users interact with your platform and send automated reports straight to your clients’ inboxes.
Leadfeeder provides a variety of automated reporting features that can send the right data to the right clients. If you’re currently leveraging a custom CRM software, you can connect this tool and improve the protocols of your employees, sending them relevant information automatically.
The best feature of this product is the “Booster” option. This is a special mechanism that pushes relevant data to you up to twelve times per day. Simply put, you’ll receive an instant notification whenever specific companies visit your platform, giving you the chance to follow-up immediately with your prospective customers.
Price: There’s a “Lite” version that comes for free, and a premium version that starts at $53 per month.
If you’re looking for an automated reporting tool that can replace the benefits and features of Google Analytics, StatCounter may come in very handy.
StatCounter is a solid suite of analytics products that give you the possibility to track and measure aspects like your site’s organic and paid traffic, your platform’s trends, the performance of your keywords, and much more.
This tool is designed to serve the needs of small businesses that cannot afford a professional team of digital experts who are specifically trained in the arts of big data. As a digital marketer, you can leverage this tool to simplify the reporting process, giving your clients easy-to-understand details and reports.
The functionalities of StatCounter go beyond Google Analytics’ features too. You can track the behavior of individual users and set up automated reports and actions that prioritize the same users. The reports can be accessed on-site, or they can be customized and sent on a daily, weekly, and monthly basis in the client’s inbox.
Price: Depending on the usage. You can start for free and go up to $399 per month.
Social Report is popular social media analytics and automated reporting tool that can help you analyze, measure, and communicate the most important data that comes from your social media marketing campaigns.
This tool does not only provide you with comprehensive details about your social campaigns but also allows you to compare the performance of your campaigns with the performance of your competitor’s campaigns.
Social Report is an amazing software that combines its analytics capabilities with versatile reporting features:
- You can personalize your reports based on demographics, engagement, audience analysis, hashtags, or user activity.
- You can customize your reports based on the social networks that you use. The reports are different for every platform.
- You can compare your reports using a cross-platform reporting comparison feature.
Price: From $49 per month to $199 per month
SproutSocial is another leading social media management tool that can help you track and measure every small detail generated by your social campaigns. The tool’s main value proposition is simple: adaptability and flexibility. Any type of business (of any size) can leverage SproutSocial to measure their social media marketing performance.
What’s special about this tool is that it provides extensive management tools for each popular social channel, with reporting and analytics features to match.
The “Report builder” tool gives you the possibility to choose from a huge variety of formats and templates, customize your reports, automate the delivery of your reports, and create different types of reports based on a menu of over 150 key performance indicators (KPIs).
Price: From $99 per month to $249 per month.
There’s a significant abundance of report automation tools out there, and they’re all waiting to be tried and tested. If you’re wondering why these tools are so popular among digital marketers, brands, and agencies, it’s because they solve very important needs that cannot be ignored. Additionally, they allow marketers to save the most important resource that they have – their time.
If you were looking for SEO, PPC, social media, and web analytics automated reporting tools, I hope this article will give you enough information to make a wise choice for your business!