Facebook, Twitter, Instagram, LinkedIn, blog posts, YouTube, podcasts. There is so much content on the internet. It can get overwhelming. You may ask yourself how you can make your voice louder than the sea of other voices. This isn’t the question you need to be asking, however. You need to ask how you can create the best content possible.
Done correctly, content marketing can be one of the most powerful marketing tools for companies and businesses of all sizes, in all fields. Content marketing is no longer optional; it’s now a necessity. Are you unsure what types of content to use? There are quite a few types of content to choose from. Here are five:
1. Blog posts
Even in 2019, blogs are still popular, especially if you post content like lists or checklists, which always do very well. You can also have guest posts on your blog as these benefit everyone. You get free content with a guest blog post, and they get exposure and promotion. You can post interviews with industry experts. The possibilities are endless.
Sites that have a blog have more pages that get indexed on Google, which means that they have a better chance of showing up on the search engine results. Sites with blogs tend to have a lot more backlinks as well, which helps SEO tremendously. You can also feature guest posts from other authors or interviews with experts in your field, and these people will link to your blog as well.
Video content is doing very well right now. According to Statista, 85% of total users of the internet in America watched video content online each month. The demand for this type of content is also increasing. 54% of consumers stated they wished to see more video content from brands and businesses they support.
There are a lot of ways you can use video content. For example, you can create how-to videos related to your niche or you can create videos interviewing industry experts. You can make a video where you answer customer or client questions. You can also do customer testimonial videos. Video content tends to do a little better on most of the social media platforms.
Another type of content that is blowing up right now is audio. For instance, weekly podcast listeners listen to an average of six and a half hours of podcasts. Furthermore, in 2016, there were 43,000 audiobooks produced.
More and more people are listening to audio content these days. This is likely because people are busy. They can listen to audio content while they are driving or doing household chores like laundry or dishes. We’re still in a place where there are far many more listeners than podcasts. Why not take advantage of that and produce some audio content?
Did you know that infographics can increase website traffic by up to 12%? Our brains can process information on an infographic easier than just text. Infographics with colors tend to do better than black and white infographics. That’s because people are 80% more willing to read content if it’s presented with colors. Infographics are a unique way to present information to visitors.
Infographics can help your customers to better visualize data. This way, they will have a better idea of why something is valuable or how it works. Infographics are best used for any information that would be ideally presented in a visual way.
5. Long-form content
Long-form content does better with search engines than short content does. Long-form content can be any piece of content from 800 words to 3000 words, depending on whose definition you’re looking at. Long-form content works because it forces people to stay on your webpage for longer and engage with you.
These are just five types of content you might consider using in your content marketing strategy. The most important thing is that you put a lot of thought, effort, and creativity into whichever type of content you do end up using. If you’re still not sure what types of content are right for you and your business, consider hiring a marketing agency to help you to create a content marketing strategy that’s right for you.