Digital marketing is all the rage right now – and for a good reason. In a world where everyone is connected to the internet and glued to their smartphones, it makes sense for businesses to significantly invest in online advertising.
Yet that does not mean traditional marketing should be ignored.
While certain old-school promotional techniques have dropped in terms of relevance – think TV and radio ads – others continue to thrive despite the digital age. If you need proof, here are five traditional marketing methods that continue to work in 2020.
1. Direct mail
Email marketing is great. It is free, effective, and campaigns can be run regularly. However, this does not mean it should replace your direct mail efforts.
In fact, direct mail has various advantages over its email counterpart. As well as being fully customizable and easy to link to digital marketing efforts, the physical nature of direct mail means that it typically generates a much higher rate of engagement than email.
2. Wrap your vehicle
If you own your own mode of transport, it makes perfect sense to use signage for advertising your business. This is where you wrap your car, van, bus, etc. with an image that represents your brand.
Think about it: wherever you drive, your vehicle becomes a moving billboard. Plus, due to the unique aspect of this advertising method, it is going to instantly draw eyes to your business. If you live in a busy town or city, you could be seen by a lot of potential customers – particularly if you find a prime parking spot!
3. Flyers and brochures
As mentioned previously, direct mail is effective due to the level of engagement it supplies. Well, this can be expanded upon by using hand-outs like flyers, brochures, and business cards. These types of promotional materials elicit a much stronger emotional reaction than simply some words on a screen.
The share-ability of flyers, in particular, also makes them advantageous. Whether you post them through a letterbox or hand them out in the street, flyers are great for targeting potential new customers.
Telemarketing still has a role to play in the marketing world. It might not have the best reputation, but it still delivers results. In this digital age, people are used to communicating via emails, contact forms, and live-chat boxes. These methods of communication are impersonal and can feel robotic – especially if responding to automated messages.
With telemarketing, however, you’re talking to a live human voice. This helps to create genuine interactions and connect with customers on a more personal level.
5. Trade shows
If used correctly, having a booth at a trade show is another ideal way to get the word out about your business. It allows you to directly speak with targeted customers and build relationships with other outlets showcasing their work. You can also gain direct feedback about your products and services, generate sales, and boost the visibility of your brand.