Email marketing is one of the most cost-effective ways to reach thousands of clients and prospects in seconds. And while a lot of businesses are already using it as part of their operation, many keep it at a superficial level, not knowing that they could get much more from their efforts. By tweaking your techniques, and using a variety of tools, you could make your campaigns even more efficient, and do more with less. Here are a few ways that you can take your email marketing efforts to the next level.
Keep Your Email List Up to Date
Keeping track of your contacts is something that can have much more of an impact on your campaigns performance than you think. Making sure that all your contacts are consistent and accurate is essential if you want to want to make sure that your messages actually reach the right person, or even limit the chances that you flagged as a spammer.
Combine Your CRM with Your Email Marketing Tool
MailChimp is one of the most popular and powerful email marketing tools out there, but using it with a good CRM like Zoho, for instance, will make it even more powerful. Doing this will allow you to exchange contacts between tools in seconds and allow you to follow up better.
Tools like PieSync can also help you classify contacts and segment your mailing list accordingly. The tool allows you to add tags to contacts that will automatically add them to the proper list in MailChimp. Conversely, contacts that sign up to your newsletter through MailChimp can also be tagged and added to the proper category in Zoho.
Personalize Your Interactions
People are constantly bombarded with promotional emails, and some personalization can go a long way. Unless you’re able to catch their attention at the very first second, chances are your email will go straight for the bin. However, just adding a personalized greeting could make a big difference on your engagement rates.
Play with Different Deployment Times
Everyone has some sort of formula for when you should be sending email. And while a lot of them may have some data to back it up, not all client bases are the same. Depending on their habits and lifestyles, your audience might prefer getting contacted during afternoons, in the evenings, or early in the morning.
One thing you can do is send emails to half your list in the morning, and the other half in the afternoon or evening. Then see which ones had the best performance. You can then start testing different intervals for deployment. For instance, if mornings did better, you can start sending at different times in the morning and narrow your range even further.
As efficient as email marketing is, there are always new ways that you can make it better. Make sure that you follow these few simple tips, and always try to find ways to improve your performance by using the right knowledge, tools, and information.