There is a lot of conflicting information out there about running a successful business and knowing where to focus your efforts can be difficult, especially if you are founding a startup for the first time. There seems to be two main areas that people argue
Over the course of my many years of experience in digital marketing and PR, I came up with the formulation of a firm belief, the base of what I – Roberto Liccardo – have called the “Mountain gorilla principle.” The assumption is that given a
No business can succeed in today’s technologically advanced age without the right hardware and software. Most modern-day companies rely heavily on hardware and software throughout the day and using the best and latest technology can help a company to succeed in many different ways. It
With more and more of our lives spent online – consuming news, views, and entertaining media – it’s clear that in the marketing game, content is king. With a healthy variety of content lighting up your social media channels and spotted around your company or
Traditional forms of marketing – TV and radio adverts, billboards, pages in magazines, and flyers – are all fading into obsolescence as online marketing steams ahead as the most popular outlet for companies. Not only can businesses now reach a much wider audience, but they
One question I keep on being asked is: “We are a startup, shall we worry about doing SEO?”. In the past, I would answer this by saying no to worry about SEO during the initial phase. SEO is a long term strategy – particularly compared
Is your business failing to get the attention that it deserves on the internet? Although you might believe that you are doing everything right when it comes to digital marketing, it can be easy for your campaigns to fail to increase your customer conversion rates
During my University years – I studied communication for 5 years – I was offered an internship in the United States which I gladly accepted. It was during this period that I met James. James is the typical entrepreneur you would meet in the US,
Incentives are something that most businesses offer employees. This is because basics incentives such as salaries are often not enough, especially for star employees. For this reason, businesses sometimes put together attractive packages that will lure in the types of employees they need and encourage
Digital marketing is already an excellent predictive tool that allows projecting the rate of success a customer will have the future to establish a business strategy around it, but also to know the profit obtained from a particular outlay (ROI) in advertising. The information is
