One question I keep on being asked is: “We are a startup, shall we worry about doing SEO?”. In the past, I would answer this by saying no to worry about SEO during the initial phase. SEO is a long term strategy – particularly compared
Is your business failing to get the attention that it deserves on the internet? Although you might believe that you are doing everything right when it comes to digital marketing, it can be easy for your campaigns to fail to increase your customer conversion rates
During my University years – I studied communication for 5 years – I was offered an internship in the United States which I gladly accepted. It was during this period that I met James. James is the typical entrepreneur you would meet in the US,
Incentives are something that most businesses offer employees. This is because basics incentives such as salaries are often not enough, especially for star employees. For this reason, businesses sometimes put together attractive packages that will lure in the types of employees they need and encourage
Digital marketing is already an excellent predictive tool that allows projecting the rate of success a customer will have the future to establish a business strategy around it, but also to know the profit obtained from a particular outlay (ROI) in advertising. The information is
Online marketing strategies and SEO continue to show year after year its high effectiveness within the industry. However, the rules that dictate its performance are changing and evolving at a vertigo speed. That’s why it’s so important to stay informed about the latest news, and
If you are a salesperson, you need to do whatever it takes to be the best. After all, most sales jobs are commission based, so your ability to close deals will make a big difference in the amount of money you make each month. Although
69.9 million US millennials accessed social media networks in 2012. As of 2018, this figure was estimated to have reached 76.8 million, according to reports by Statista. Globally, hundreds of millions of adults including millennials spend considerable time on social media, in front of the
The ten most successful marketing campaigns in history. Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch
