The behavior of PR agencies and brands has changed dramatically over the last few years. In the past, big names in the industry were looking for marketers with experience, people faithful to a certain kind of strategy; Nowadays, the picture looks very different, and the
The specialists in charge of the public relations of the organization, whether internal or external, will advise various departments or divisions of HR. The activities that they carry out and that may affect at any given moment the image of the organization before its different
Much has been written about the role of public relations in public and private companies. However, little has been written of the important part that an artist has to have a professional public relations professional that helps him in the development of the communication strategy
Before talking about online public relations and how to help online sells, we must make clear what is e-commerce (Electronic Commerce). We can say that it is an entry portal that allows customers to see all the products of a particular company. Public relations will
In the commercialization of tangible products, there is no direct relationship between the consumer and the producer since it is distributed through intermediaries, but it is easier to measure when a product is well accepted or not. On the other hand, if a company wants
Businesses use the internet for several purposes. To promote a product through advertising, manage corporate communications through email or establish relationships through social media. There are different types of channels that these technologies offer. Having a special representation in the way each company takes care
Financial public relations help build companies the financial reputation they require. The aim is to transmit a transparent and truthful culture of the organization. On the contrary, capture the essence and achieve a high degree of credibility with the society. It is a very important
Public relations in fashion is one of the branches that demand the most work. Here are a few essential steps to follow to be introduced into the fashion industry. Fashion public relations try to persuade the media to have the brand or product that they
Before we start this article we have to divide the types of non-profit organizations. These rely most on public relations in order to achieve their objectives: 1) Companies aware of their social responsibility 2) organisms dedicated to non-economic purposes (NGOs) Within the first group, it is
Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation of The General
