Before we start this article we have to divide the types of non-profit organizations that rely most on public relations in order to achieve their objectives: 1) Companies aware of their social responsibility 2) organisms dedicated to non-economic purposes (NGOs) Within the first group, it
Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation of The General
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Social media has taken the world by storm with over 1.96 billion people have used it in 2017. Our everyday lives are incomplete without some measure of Facebook, Twitter, and Instagram every day, and that can be a wonderful thing for app makers. Your business
Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media for marketing and sales. Over 57% of the
Facebook CEO Mark Zuckerberg generated a lot of waves when he said that one of his goals for 2018 was to “fix the product” he created. As we all now know, one of the ways Facebook intends to fix itself is by forcing a return
