Brand positioning in the digital marketing strategy Is the brand positioning relevant in the digital age? In today’s world, a lot of information is exchanged between companies and their audiences every day. Every point of contact that someone has with a brand is an
How To Refresh The Image Of Your Website Companies of the 21st century have to incorporate the change in their core; the first step for to it is through their landing page. Previously, a Web page was a luxury good – that until the
Hacks for the most powerful video marketing strategy Strategies in video format can boost companies and their services, and it has become part of your duty as an entrepreneur to identify which options best fit the profile of your brand. After all, it is
Why SEO is your company’s best friend Ever since the appearance of the World Wide Web, the Internet has managed to infiltrate itself into worldwide culture and produce a significant alteration in the course of society; and consequently, all types of industries have undergone
The category of marketing devoted to the design of Web pages has been venturing increasingly into providing a well-rounded environment with which companies want to set a quality content and attractive tone between the brand and the customer. Web design is vital for a consumer
Currently, digital strategists know that experience can help improve the relationship of a brand or company with consumers; and this situation also works on social networks like Facebook. Aware that new generations, such as Millennials and Generation Z, have another type of interaction with brands,
The behavior of PR agencies and brands has changed dramatically over the last few years. In the past, big names in the industry were looking for marketers with experience, people faithful to a certain kind of strategy; Nowadays, the picture looks very different, and the
The specialists in charge of the public relations of the organization, whether internal or external, will advise various departments or divisions of HR. The activities that they carry out and that may affect at any given moment the image of the organization before its different
Much has been written about the role of public relations in public and private companies. However, little has been written of the important part that an artist has to have a professional public relations professional that helps him in the development of the communication strategy
Before talking about online public relations and how to help online sells, we must make clear what is e-commerce (Electronic Commerce). We can say that it is an entry portal that allows customers to see all the products of a particular company. Public relations will
