Customers and passersby are bombarded with marketing content on a daily basis with no discernible way of distinguishing one ad from the next. Whether you are part of a small startup or a large international company, the emotional impact your marketing materials create can make or break your brand. In fact, the international practitioners on […]
One question I keep on being asked is: “We are a startup, shall we worry about doing SEO?”. In the past, I would answer this by saying no to worry about SEO during the initial phase. SEO is a long term strategy – particularly compared to more “direct” approaches such as PPC or PR – […]
Whether you own a small design studio with two employees or an established large business, it is imperative for you to set the behavioral standards at your company that you believe is required of your employees. Workplace bullying is unfortunately prevalent in many different types of business, yet it is something that can be prevented […]
Going back to work after you’ve had a child, even when they’re already in daycare or school can be more of a struggle than you perhaps thought it would be before you had children or made the decision to go back to work. On the one hand, you love working and need the mental stimulation […]
Is your business failing to get the attention that it deserves on the internet? Although you might believe that you are doing everything right when it comes to digital marketing, it can be easy for your campaigns to fail to increase your customer conversion rates or the traffic to your website. If you are looking […]
If you’re looking to start your own business, or you’re hoping to move up the ranks in your current job, being a manager comes with a wide range of roles and responsibilities. In order to flourish in the role, it’s important that you have the right skills in place to ensure your workforce perform to […]
2019 is an era of vertiginous changes in every aspect; from the ideological, social, and technological point of view. That is the reason why, when we take on the task of finding coherence from it as a cultural episode, we are automatically taking control of our situation, its consequences and the path to follow. By […]
If your business has found success, but you want to further this and dominate the industry, then you may want to consider international expansion. This can be a daunting task, but if your business is proving to be popular and you are ready to scale up, then it can be an exciting time and also […]
Every business must strive to develop a strong reputation online, which could increase a brand’s following, customer base, and revenue. What’s more, it can improve public perception of your brand and could have people queuing down the block to buy your products and services. If you have next to no visibility in the search engines […]
In the world of business, time really is money. Quite simply, the more you can get done throughout the duration of each working day, the bigger your profit turnover is likely to be. You should, then, always be looking for ways to save valuable time within your company to ensure that you are left with […]
