If this is your first time to write or distribute a press release, you may probably have this in mind: “How does it work?”,“what is the benefit of distributing online releases?” Let’s first define what a press release is. A release is a written compelling story about a brand that is submitted to journalists or […]
69.9 million US millennials accessed social media networks in 2012. As of 2018, this figure was estimated to have reached 76.8 million, according to reports by Statista. Globally, hundreds of millions of adults including millennials spend considerable time on social media, in front of the TV and interacting with digital technology via different devices and […]
Secrets to venture into social media marketing with Facebook like a pro For a couple of years now, marketers have been plagued by the same question: “Is it possible to say that Facebook will cease to be an important social network in 2019?” Even in spite of everything that has happened since its algorithm change, […]
The benefits of omnichannel strategies in your marketing plan If you want to improve the engagement of consumers with your brand or business in 2019, then consider implementing omnichannel marketing as soon as possible. The omnichannel marketing implies precise communication in each one of the different tools by which users make contact with the […]
Are the influencers a permanent or temporary resource? It is known that influencers use their popularity to affect public consumption – your target audience, in this case. Although some are famous for their profession, many are a phenomenon born and grown within the internet itself. Influencer marketing is having its peak moment. But the […]
The latest 6 trends in content marketing Content marketing is always changing; It’s not something that you just establish and forget. With greater access to data as well as a better understanding of the preferences of your customers, you can always fine-tune your approach to content marketing. In such a way that, those who are […]
Brand positioning in the digital marketing strategy Is the brand positioning relevant in the digital age? In today’s world, a lot of information is exchanged between companies and their audiences every day. Every point of contact that someone has with a brand is an experience. And each audience’s experience shapes their perception of the […]
How To Refresh The Image Of Your Website Companies of the 21st century have to incorporate the change in their core; the first step for to it is through their landing page. Previously, a Web page was a luxury good – that until the democratization of access arrived with a notorious price reducing, SMEs […]
Hacks for the most powerful video marketing strategy Strategies in video format can boost companies and their services, and it has become part of your duty as an entrepreneur to identify which options best fit the profile of your brand. After all, it is known that platforms supported by multimedia will dominate the virtual […]
