Volumes In order to validate your learnings, using the Lean Startup terminology, or in order to make data-driven conclusion using a Growth Hacking terminology, you need a significant amount of feedback and a significant number of users – where significant is an undefined number, whatever it takes to make conclusions – to validate that model. […]
![The P.I.B. growth framework [With Infographic]](https://goodnoon.com/wp-content/uploads/2018/03/workingpeople-690x460.jpg)
In 2014, after selling IRL Solutions – a digital agency grown to 135 employees in three years – I have spent most of my time developing a framework for growth. My aim has been to provide business owners and marketers with a step-by-step, practical model that any industry and company could use to promote growth. […]
Step 1. Customer Need Don’t think, notice: notice a problem around you that needs a solution Most entrepreneurs approach starting a business coming up with a “Big Idea” or solution first. Then, they work backward to figure out what customer problem their idea actually solves. It is estimated that this way leads to business […]
Figure out the best product and/or feature for your target audience Pivot was a term coined by Eric Reese that describes the arrow between customer validation and customer discovery. A pivot basically answers a basic question: what are you supposed to do when your hypotheses don’t match reality? That happens when your business model doesn’t […]
You need a base of added credibility in order to break into your target market Startups often avoid branding by saying, “it’s too expensive” or “it doesn’t create actionable results” or “it’s to cut time-consuming,” etc. A lot of people sometimes think they are building they brand just by using social media because they don’t […]
Social media has taken the world by storm with over 1.96 billion people have used it in 2017. Our everyday lives are incomplete without some measure of Facebook, Twitter, and Instagram every day, and that can be a wonderful thing for app makers. Your business needs an app that your customers would actively use and […]
Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media for marketing and sales. Over 57% of the engaging companies do not have social media tracking tools, and […]
Facebook CEO Mark Zuckerberg generated a lot of waves when he said that one of his goals for 2018 was to “fix the product” he created. As we all now know, one of the ways Facebook intends to fix itself is by forcing a return to the personal content sharing roots of the platform at […]
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