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P.I.B. – Prioritization

P.I.B. – Prioritization

Step 1. Customer Need   Don’t think, notice: notice a problem around you that needs a solution Most entrepreneurs approach starting a business coming up with a “Big Idea” or solution first. Then, they work backward to figure out what customer problem their idea actually solves. It is estimated that this way leads to business […]

P.I.B. – Identification

P.I.B. – Identification

Figure out the best product and/or feature for your target audience Pivot was a term coined by Eric Reese that describes the arrow between customer validation and customer discovery. A pivot basically answers a basic question: what are you supposed to do when your hypotheses don’t match reality? That happens when your business model doesn’t […]

P.I.B. – Brandification

P.I.B. – Brandification

You need a base of added credibility in order to break into your target market Startups often avoid branding by saying, “it’s too expensive” or “it doesn’t create actionable results” or “it’s to cut time-consuming,” etc. A lot of people sometimes think they are building they brand just by using social media because they don’t […]

Your social media campaign and database marketing strategy should be interdependent for business success

Your social media campaign and database marketing strategy should be interdependent for business success

Almost 72% of the companies and brands in the USA use social media as a part of their marketing strategy. Nonetheless, only a small fraction of these companies truly know what it means to utilize social media for marketing and sales. Over 57% of the engaging companies do not have social media tracking tools, and […]

Facebook Changes Will Make Digital Marketers Better

Facebook Changes Will Make Digital Marketers Better

Facebook CEO Mark Zuckerberg generated a lot of waves when he said that one of his goals for 2018 was to “fix the product” he created. As we all now know, one of the ways Facebook intends to fix itself is by forcing a return to the personal content sharing roots of the platform at […]

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