Skip links

Latest Stories

The ten most successful marketing campaigns in history

The ten most successful marketing campaigns in history

Throughout the history of marketing, which appears in 1450 in the hand of the printing press, several remarkable moments have occurred. From the use of telemarketing, which becomes a common tactic of brands to get in touch with the consumer, until the implementation of The General Data Protection Regulation (GDPR), this 2018, which will restrict the […]

Link Building for Dummies

Link Building for Dummies

Links are (and have always been) one of the primary ranking factors for Google as well as other major search engines. What does this mean for you? If you want to rank in search, you need to build links. There are tons of information on link building on the Internet. Some articles are really good, […]

Enkidu: Changing the Way We Create Business through Blockchain Smart Contracts [with infographic]

Enkidu: Changing the Way We Create Business through Blockchain Smart Contracts [with infographic]

These days it is almost impossible to avoid the crypto buzz. The Bitcoin rollercoaster price – once discussed only in niche communities – is hitting the world’s most authoritative headlines, and blockchain is the buzzword that all tech communities refer to. In this scenario, not only ordinary people but also businesses – whether or not […]

The Growth Mindset: A Combined Approach

The Growth Mindset: A Combined Approach

The old equation that sees business growth as directly related to the size of the marketing budget used is nowadays obsolete. The traditional marketing techniques, as described in marketing manuals and courses, integrating long runs of brand awareness campaigns with short runs of paid advertising, look ineffective in the face of new techniques that could […]

Marketing Mix 101: Traditional Marketing vs. Growth Hacking

Marketing Mix 101: Traditional Marketing vs. Growth Hacking

When it comes to differentiating traditional marketing from growth hacking, the matter is quickly solved by stating that traditional marketing is the marketing of established companies and growth hacking is the marketing of startups and small companies. Eric Ries, in describing the lean startup framework – that integrates extremely well with the idea of innovation […]

What you need to know about Social Distribution and Virality [With Infographic]

What you need to know about Social Distribution and Virality [With Infographic]

Social Distribution is a commune practice in marketing, and it includes all those companies that have found growth by distributing content (regardless if this is a textual message, video or audio) through social media platforms, networking, word of mouth, blogs,  classifieds, video channels and so on. According to Blogging.org it includes anything that has been [...]
Return to top of page