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The Growth Mindset: A Combined Approach

The Growth Mindset: A Combined Approach

The old equation that sees business growth as directly related to the size of the marketing budget used is nowadays obsolete. The traditional marketing techniques, as described in marketing manuals and courses, integrating long runs of brand awareness campaigns with short runs of paid advertising, look ineffective in the face of new techniques that could […]

Marketing Mix 101: Traditional Marketing vs. Growth Hacking

Marketing Mix 101: Traditional Marketing vs. Growth Hacking

When it comes to differentiating traditional marketing from growth hacking, the matter is quickly solved by stating that traditional marketing is the marketing of established companies and growth hacking is the marketing of startups and small companies. Eric Ries, in describing the lean startup framework – that integrates extremely well with the idea of innovation […]

What you need to know about Social Distribution and Virality [With Infographic]

What you need to know about Social Distribution and Virality [With Infographic]

Social Distribution is a commune practice in marketing, and it includes all those companies that have found growth by distributing content (regardless if this is a textual message, video or audio) through social media platforms, networking, word of mouth, blogs,  classifieds, video channels and so on. According to Blogging.org it includes anything that has been [...]
P.I.B. – Prioritization

P.I.B. – Prioritization

Step 1. Customer Need   Don’t think, notice: notice a problem around you that needs a solution Most entrepreneurs approach starting a business coming up with a “Big Idea” or solution first. Then, they work backward to figure out what customer problem their idea actually solves. It is estimated that this way leads to business […]

P.I.B. – Identification

P.I.B. – Identification

Figure out the best product and/or feature for your target audience Pivot was a term coined by Eric Reese that describes the arrow between customer validation and customer discovery. A pivot basically answers a basic question: what are you supposed to do when your hypotheses don’t match reality? That happens when your business model doesn’t […]

P.I.B. – Brandification

P.I.B. – Brandification

You need a base of added credibility in order to break into your target market Startups often avoid branding by saying, “it’s too expensive” or “it doesn’t create actionable results” or “it’s to cut time-consuming,” etc. A lot of people sometimes think they are building they brand just by using social media because they don’t […]

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