Around half of all new businesses fail within the first 5 years. In order to be a long-standing successful company, you’ll need to navigate these years very carefully. In this post, we’ll tell you how to do that. Read on for our quick and easy guide to making it in the world of business. Essentials to Kickstart Your […]
The old saying rings true: employees leave managers, not companies. Considering that your employees are the lifeblood of your company (alongside your customers, of course), you want to ensure they’re happy and well taken care of so they can be as productive as possible and put out the best work they can. Poor management, […]
Writing content for insurance companies is a little different to other types of businesses. While the product itself isn’t exactly the most attractive, it’s vitally important for most consumers (and businesses too) to have the right insurance in place. Therefore, getting this point across in a powerful way and bringing the human element into it […]
Branching out to global markets as a business leader can be a big leap for any organisation. Time needs to be taken to consider the differences between each of the markets and how each of these will be targeted. This is where the concept of developing a balanced international marketing strategy would be useful. Being […]
In both the US and the UK, customers are looking for more organic based products for their skin, and CBD can provide this, as well as many other benefits. Following these four tips can get you started with your very own CBD skincare brand. Taking Payments Before you begin with anything, you need to ensure […]
If you’re a budding startup, then you have to find cost effective ways to generate attention for your brand. And PR is one of the most powerful tools you can use if you want to create a lasting impression on the public and get your name, and eventually your products, out there. However, too many […]
When you’re out networking with people, either potential suppliers or possible clients, the first thing you do after shaking their hand is handover your business card. It’s the most professional and convenient way to supply all your handy details in one go. That said your business card does need to check a few boxes! Are […]
Energy companies are shifting away from call centre culture and increasingly using technology to retain customers and improve customer service; just as technology is disrupting their industry. However, that’s not all they’re doing. They’re also trying to use new technologies to increase brand awareness and gain more market shares in an increasingly diverse and competitive […]
When it comes to marketing in the modern world, one of the most important things to consider is how your audience behaves. User behaviour is becoming more and more concentrated in the online world. For that reason, digital marketing needs to be the focus of your efforts more and more. But, knowing how to implement […]
As a budding entrepreneur, there’s no doubt that you are filled with drive, commitment, excitement, and plenty of great ideas, and while these are excellent cornerstones for a successful business, it’s not everything. Entrepreneurs can often get so caught up in their great idea and the excitement surrounding it, that they can forget some of […]
