There are tons of things to wrap your head around if you’re a startup owner: your hiring schedule, how you plan on scaling, and the best way to market your business model to possible new investors. However, if you’re planning on getting a startup up and running in the near future, one thing that’s important […]
Your tech stack is the collection of tools you rely on to run your business. The term tech stack, also called the app stack or software stack, actually originated in software development. It now applies to nearly every business, and they use the same principles to add, connect, replace and manage the technology on which […]
You will need to make a better brand presence and impact online to integrate email marketing with social media. There are different platforms that you can use, each of which has various features and fan following. For example, research shows that: • There are more than a billion Instagram users • 313 million Twitter users […]
Email marketing is one of the most cost-effective ways to reach thousands of clients and prospects in seconds. And while a lot of businesses are already using it as part of their operation, many keep it at a superficial level, not knowing that they could get much more from their efforts. By tweaking your techniques, […]
According to McKinsey, AI tends to transform the world of marketing and unlock approximately $2.6 trillion in business value. Take the example of BrightEdge, a digital marketing company. It embraced the wonders of AI and now offers real-time optimization powered by machine learning and AI. This is not the first instance of AI. Take a […]
Marketers using inbound strategy double their average conversion rate by approximately 6% to 12%. From the list of inbound marketing strategies, blog content creation is preferred by approximately 55% of marketers. Around 80% of the visitors prefer discovering a brand through custom content. By looking at the content strategy benefits, HubSpot placed Inbound Marketing in […]
In the modern business world, enterprise fads come and go. Buzz words and phrases like “synergey” and “outside the box” catch on and die out just as quickly. But a contemporary concept that seems to be sticking around is the idea of the cloud call center. What appeared to be a flash in the pan […]
Think about it, when you order a drink at a restaurant or café, do you ask for a cola or a Coke? If you hurt yourself, is it a plaster or Band-Aid you ask for? It’s the same for Jacuzzi and hot tub. Known as proprietary eponyms, this is the peak of brand awareness. Brands […]
Every business wants to not only gain customers but find ways to retain them and social media provides the perfect avenue to do so. Using the right strategies on social media can effectively increase loyalty throughout the customer relationship. It goes beyond mere “marketing” and considers every aspect of customer experience. It costs more to […]
We live in an always online world. Internet has become so deep-rooted and essential in our lives that we can’t imagine a life without it. However, as size and scope of our cyber economy has increased, so has the cybercrime. Today we’ve a lot more chance of being targeted by cybercriminals than we had in […]
