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3 Tech Solutions Every Startup Needs on Day 1

3 Tech Solutions Every Startup Needs on Day 1

There are tons of things to wrap your head around if you’re a startup owner: your hiring schedule, how you plan on scaling, and the best way to market your business model to possible new investors. However, if you’re planning on getting a startup up and running in the near future, one thing that’s important […]

How to Build the Perfect Tech Stack for Your Business

Your tech stack is the collection of tools you rely on to run your business. The term tech stack, also called the app stack or software stack, actually originated in software development. It now applies to nearly every business, and they use the same principles to add, connect, replace and manage the technology on which […]

4 Ways to Take Your Email Marketing Efforts to the Next Level

4 Ways to Take Your Email Marketing Efforts to the Next Level

Email marketing is one of the most cost-effective ways to reach thousands of clients and prospects in seconds. And while a lot of businesses are already using it as part of their operation, many keep it at a superficial level, not knowing that they could get much more from their efforts. By tweaking your techniques, […]

How Artificial Intelligence Transforming The SEO World

How Artificial Intelligence Transforming The SEO World

According to McKinsey, AI tends to transform the world of marketing and unlock approximately $2.6 trillion in business value. Take the example of BrightEdge, a digital marketing company. It embraced the wonders of AI and now offers real-time optimization powered by machine learning and AI. This is not the first instance of AI. Take a […]

Why 50% of Marketers Prefer Inbound Marketing to Improve their Conversion Ratio

Why 50% of Marketers Prefer Inbound Marketing to Improve their Conversion Ratio

Marketers using inbound strategy double their average conversion rate by approximately 6% to 12%. From the list of inbound marketing strategies, blog content creation is preferred by approximately 55% of marketers. Around 80% of the visitors prefer discovering a brand through custom content. By looking at the content strategy benefits, HubSpot placed Inbound Marketing in […]

4 Questions to Ask Before Converting to a Cloud Call Center

In the modern business world, enterprise fads come and go. Buzz words and phrases like “synergey” and “outside the box” catch on and die out just as quickly. But a contemporary concept that seems to be sticking around is the idea of the cloud call center. What appeared to be a flash in the pan […]

Turning Your Brand into a Household Name: A Guide

Think about it, when you order a drink at a restaurant or café, do you ask for a cola or a Coke? If you hurt yourself, is it a plaster or Band-Aid you ask for? It’s the same for Jacuzzi and hot tub. Known as proprietary eponyms, this is the peak of brand awareness. Brands […]

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