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How to Integrate Data Analytics into Your Marketing Strategy

Whether you’re launching a start-up, or have many years of experience in running a business, how you market and promote your products and services can be the make or break when it comes to increasing sales. While having passion and enthusiasm for your business can help, you need to have more than these attributes if […]

How to plan out an SEO strategy

Are you starting out on the online business scenario? Whether you are a beginner or a seasoned business owner, drafting an effective SEO strategy is of utmost importance. An SEO strategy plan, as explained by the leading SEO experts at ClickSlice, can be referred to as a blueprint for the series of SEO-based activities that […]

How to Choose the Best Antivirus Software

Computer viruses are complicated, even for those who are IT professionals. Worms, trojan horses, ransomware, spyware, malware: it’s hard to keep up with it all. Not to mention that online users face new threats every day from cybercriminals who have evolved their tactics. They seem to find new ways to infiltrate data each day. That’s […]

4 Ways Businesses Can Provide Better Customer Service

The key to any successful business is excellent customer service. If providing unparalleled customer service isn’t a top priority for your company, it’s time to readjust your priorities and move it to the top of the list. It isn’t just about providing your customers with a high-quality product anymore. With social media making up a […]

How To Be Productive When Working From Home

Many people love the idea of working from home, and in many cases it does work out. There is much more freedom, it’s more comfortable, there is no commute (which saves money and the environment), and it means that a positive work–life balance can finally be realized. However, there are some issues that are associated […]

7 Digital Marketing Tips Every Entrepreneur Should Know

No contemporary business is ever successful without an excellent content marketing strategy. As an entrepreneur, you risk business failure if you don’t reach out to your target audience and tell them of your online presence. Thus, you mustn’t compromise on your online marketing quality. Marketing can be challenging. You can have an excellent idea and […]

Working For Yourself: What You Need to Know

Millennials are now in a situation where they don’t always feel the same loyalty to the companies they work for as previous generations have. Nowadays, job security in the corporate world doesn’t mean getting a job at sixteen with one business and staying there until you retire fifty years later. It now requires employees to […]

10 Things To Consider When Planning Your Marketing Budget

You can have the greatest product in the world backed by top-notch service, but if no one knows about it, it doesn’t matter. That’s why marketing is so important; the key to success is having a well-considered marketing budget in place each year. Your business is doing great work so let people know about it! […]

How to Improve Your Performance Management

Performance management is a key component to the running of any successful enterprise. It facilitates a reduction in staff turnover as well as improving productivity and efficiency throughout the organization. Performance management should focus on aligning the workforce and improving employee development and performance leading to better business results. This is largely achieved by evaluating […]

How To Determine Your USP

When you run a business, you will, at some point, need to determine your unique selling proposition, usually known as your USP. Why do you need to know this? It’s all down to marketing. If you want your business to stand out and be different (especially if there is a lot of competition to think […]

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